Beach House PR is excited to announce the addition of AMREZY.
Founded by Amra Olević-Reyes, known to many as @Amrezy, the beauty creator, entrepreneur, and one of the original voices who helped shape the early social media beauty space, the eponymous brand is part of the natural evolution of Amra’s fifteen-year journey in beauty.
AMREZY takes inspiration from the golden age of Hollywood and transforms it for the modern world. Whether you’re curating an effortless everyday look or stepping into the spotlight, Amrezy is your invitation to embrace allure, elegance, and radiance in your own way.
Each product is developed with intention and tested with uncompromising standards, designed to deliver rich textures, seamless blends, and radiant finishes that work across all styles and skin tones. From the formulas to the packaging, every detail reflects Amra’s dedication to glamour and her love for beauty.
Product offerings include: Signature Cream-Slick Lip Liner ($16), Signature Touch Satin Cream Lipstick ($22), and Signature Lip Gleam Gloss ($21).
ABOUT AMRA OLEVIĆ-REYES
Before launching her brand, Amra worked as a makeup artist at Sephora and MAC, where she developed a deep understanding of artistry, texture, and high-performance formulas. As her platform grew, she became known for her ability to recognize what makes a product truly exceptional, having tested countless formulas over the years. Her expertise sharpened further through major collaborations with established brands, where she contributed to shade development, texture refinement, and creative direction, many becoming top sellers and fan favorites. Through this experience, she built a reputation for attention to detail and her instinct for quality. Despite those successes, Amra always knew she wanted to create something of her own that reflected her taste, standards, and the level of quality her audience expects, and thus came AMREZY.