Beach House PR announces a new addition to its agency roster – Vitamasques! Beach House, an award-winning strategic communications agency, will now handle Vitamasques’ public relations and influencer marketing efforts.
Vitamasques makes clean, cruelty-free k-beauty inspired skincare designed to make you look and feel good. After working in the luxury spa sector for over 10 years and traveling frequently to South Korea, the brand noticed how different Korean skincare was compared to Western beauty products.
Vitamasques, known for facial sheet masks, began formulating products with three main focuses: Clean Formulas, Free-From Cruelty, Available to Everyone. The brand is also PETA certified and is always looking for ways to become more sustainable. Sustainable initiatives include starting to phase in new fully biodegradable sheet masks, continuing to become CO2 neutral with green initiatives, such as Tree Nation, partnering with rePurpose, and more.
The skincare brand also recently launched the Natural’s Collections at Walmart:
