Beach House PR announced the addition of IBY Beauty to their agency roster. Beach House, an award-winning strategic communications agency, will handle IBY Beauty’s public relations and influencer marketing efforts for the company.
IBY Beauty(pronounced I.B.Y.) is a lifestyle cosmetic brand created in sunny Los Angeles, CA by a small diverse team of beauty lovers. They surround themselves with beauty fans that love to create, explore, and live life colorfully; a community built by kindness, confidence and the power of makeup. The brand is redefining beauty standards with cruelty-free products that won’t break the bank while encouraging self-expression and fun. The line is comprised of a range of products within the face, brows, eyes, lips, and brush categories.