fbpx

Beekeeper Group expands digital ad practice with hire of Deborah Birch as Digital Strategy Manager

by | Apr 13, 2020

Beekeeper Group announced the hire of Deborah Birch to manage and expand its growing advertising practice. As the digital strategy manager, Birch will focus on expanding Beekeeper Group’s existing advertising offerings to incorporate programmatic, social, paid search, native, direct-to-publisher, and streaming services to existing and new client campaigns.

“With programmatic and social media advertising rapidly expanding in most integrated public affairs programs, Beekeeper needs an experienced leader to run our rapidly expanding advertising practice while fulfilling our commitment to keeping ad buying in-house. Deborah Birch brings a strategic approach to help our clients reach the right audiences with the right messages at any budget,” states Travis Gianchetta, partner, Beekeeper Group.

Before joining Beekeeper, Birch managed advertising campaigns for Fidelity Investments and Tracfone at Havas Media Group; and for clients such as Kimberly-Clark, Mastercard, Maytag, Philips, and Wendy’s at Ketchum.

Bulldog Reporter
Bulldog Reporter is a leader in media intelligence supplying news, analysis and high-level training content to public relations and corporate communications professionals with the mission of helping these practitioners achieve superior competitive performance.

RECENT ARTICLES

7 ways digital assistants are changing the media outreach game

7 ways digital assistants are changing the media outreach game

In the landscape of public relations, digital assistants have emerged as game-changers. For media outreach professionals, understanding and leveraging these tools is no longer optional but essential. These sophisticated aids streamline processes, personalize pitches,...