Beekeeper Group announced the hire of Deborah Birch to manage and expand its growing advertising practice. As the digital strategy manager, Birch will focus on expanding Beekeeper Group’s existing advertising offerings to incorporate programmatic, social, paid search, native, direct-to-publisher, and streaming services to existing and new client campaigns.
“With programmatic and social media advertising rapidly expanding in most integrated public affairs programs, Beekeeper needs an experienced leader to run our rapidly expanding advertising practice while fulfilling our commitment to keeping ad buying in-house. Deborah Birch brings a strategic approach to help our clients reach the right audiences with the right messages at any budget,” states Travis Gianchetta, partner, Beekeeper Group.
Before joining Beekeeper, Birch managed advertising campaigns for Fidelity Investments and Tracfone at Havas Media Group; and for clients such as Kimberly-Clark, Mastercard, Maytag, Philips, and Wendy’s at Ketchum.
