BGB group, a leading healthcare advertising, medical education, and strategic consulting agency, announced that Fred Bennett has been named as the firm’s first-ever Chief Digital Officer (CDO).
In his new role, Fred will focus on leading and managing the digital teams within BGB Group and strengthening the agency’s long-term plan for leveraging new technologies, innovation, and customer insights to meet client needs in the healthcare industry. Reporting to the agency’s Managing Partners, the CDO will be a key member of the BGB Group executive team, helping to shape the future of the agency.
With over 20 years of experience as a senior business, marketing and technology leader, Fred has proven experience building high-performing teams and leading digital marketing solutions for world-class healthcare organizations such as Pfizer, Allergan, Intercept Pharmaceuticals, and most recently, Bayer Pharmaceuticals.
“Fred is the right leader for our next phase of sustainable growth,” said Dr. Brendon Phalen, a Managing Partner at BGB Group. “Our employees are our biggest asset and Fred brings decades of experience partnering with a range of clients and stakeholders, pushing the limits of innovation and digital excellence. He has a strong track record for developing and executing unprecedented ideas that put brand teams at the cutting edge of healthcare marketing. We are thrilled to have him join our team.”
With a successful career in digital technology and healthcare innovation, Fred is focused on solving customer needs, creating value, and developing competitive advantages for organizations. A frequent speaker at Digital Marketing industry events, Fred has been named a Digital Health Scholar by the Digital Health Coalition and is active with other leading industry groups. “I am thrilled to be part of a great group of leaders and to join at a time when the agency is expanding and scaling its efforts,” said Fred Bennett, newly appointed Chief Digital Officer at BGB Group. “As someone who has led in the marketing and digital solutions space for years, largely in roles on the client side, I look forward to applying my passion and expertise in healthcare communications to continue building on the BGB Group’s reputation as the leaders in marrying science and creativity to create opportunity for innovation.”
This appointment comes after years of tremendous growth and continued expansion of key capabilities that have been focused on the future of client needs.
About BGB Group:
At BGB Group, the brightest minds in healthcare are merging science and creativity to deliver the best in specialized services including healthcare advertising, medical education, strategic consulting, and payer marketing. BGB seamlessly integrates medical expertise into each piece of business, brining an unmatched level of insight, perspective, and scientific sophistication to every assignment, for every client.
To learn more about BGB Group, visit www.bgbgroup.com.