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Billion Dollar Boy appoints Meta’s former Head of Creator Innovation & Solutions, Becky Owen, as Chief Marketing Officer

by | Mar 8, 2023

Leading global creator marketing agency, Billion Dollar Boy (BDB), announces the appointment of Becky Owen as Chief Marketing Officer. 

Becky joins from Meta, where she was Head of Creator Innovation and Solutions, leading the Creators for Business strategy for the brand’s family of apps across the EMEA region, incorporating Facebook, Instagram, Messenger, AR and VR.

Becky is considered one of Europe’s leading experts in influencer and creator marketing. Prior to joining Meta in August 2018, she held senior leadership roles at Maker Studios, the first global creator agency,  and was Head Of Digital Partnerships and Branded Content at The Walt Disney Company.

Through a partnership with the University of Oxford’s Future of Marketing Initiative – Becky hosts an online class for their MBA program. She also co-created the first academic research paper on the role of sound and Augmented Reality – and how this can be used for business effectiveness. In addition, she was named a Top Global Trailblazer by Refinery 29 and features in Talking Influence’s Global Top 50.

As Chief Marketing Officer, Becky is leading a growing team of marketing and PR professionals that will continue to shape industry conversation and bolster Billion Dollar Boy’s reputation as the leading innovators evolving the industry towards the creator economy. Reporting directly into Global CEO and co-founder, Ed East, Becky’s hire bolsters BDB’s senior leadership team and will support the agency’s growth objectives including growing profitability and expanding the business to 1,000 people within five years, opening offices in California, and European cities such as Berlin and Copenhagen.

Becky begins her role with an appearance at SXSW, Austin, Texas on 14th March in a panel alongside co-founder and President, Permele Doyle, and Assistant Vice President of Global Social Media at Kiehl’s (L’Oréal USA), Nisha Linnett, to discuss ‘How the Creator Economy is Redefining Brands’. The panel will explore the future of creator marketing and how global beauty and cosmetics brand Kiehl’s is redefining its identity through creator marketing.

Ed East, Global CEO and co-founder of Billion Dollar Boy, comments: “We’re delighted to welcome Becky to the agency and are excited for her to lead our growing marketing department. 

“Becky joins with a huge amount of industry experience which will be crucial to driving the agency’s growth forward. Having worked with her as a key partner of the agency for many years, we also know how passionate she is about the creator economy and how well respected she is as a leader in the industry. I’m sure she will continue to bring original strategic thinking, endless energy, a desire to innovate and an infectious enthusiasm for creator marketing to her new role.”

Becky Owen, Chief Marketing Officer of Billion Dollar Boy, adds:

“I’m deeply excited to join Billion Dollar Boy. In almost five years of leading creator Marketing for Meta EMEA, developing innovative strategies and producing best-in-class campaigns with global brands, Billion Dollar Boy became my most trusted partner. Working as their client was always a pleasure and I’ve been continually impressed with their unique approach to the creator marketing industry, including some eye-catching and progressive brand campaigns that push the boundaries of the industry.

“It’s a real privilege to be a part of Billion Dollar Boy at such an exciting time for the industry. There are still so many opportunities for the business and the industry to consolidate on its growth to date and to reach even further! I can’t wait to work with the team and explore this potential.”


About Billion Dollar Boy

Billion Dollar Boy (BDB) is a global creative agency for the influencer age, using industry-leading tech solutions to deliver integrated, creator-led advertising and end-to-end campaign management.

Founded in 2014 by Edward East, alongside co-founders Thomas Walters and Permele Doyle, Billion Dollar Boy was among the first global influencer agencies and now has offices in London, New York and New Orleans.

Since its inception, BDB has partnered with some of the world’s leading brands – including Heineken, King, Nintendo, PepsiCo and L’Oréal – connecting them with more than 10,000 vetted content creators and reaching over 10 billion users globally.

BDB client campaigns have been awarded at the 2022 Cannes Lions, Influencer Marketing Awards, Webby Awards, The Drum Awards and Adweek.

Bulldog Reporter
Bulldog Reporter is a leader in media intelligence supplying news, analysis and high-level training content to public relations and corporate communications professionals with the mission of helping these practitioners achieve superior competitive performance.

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