BoardroomPR, a Ft. Lauderdale-based public relations and integrated marketing agency, promoted Ashley Kearns to Social Media Manager for the firm. In this role, Kearns will lead the firm’s social media team in deliberate planning and goal setting, identifying target audiences, brand development, engagement and conversion strategy, and measuring and analyzing ROI.
Kearns is a social media strategist and publicist with vast agency experience. She excels at designing and executing social media campaigns to optimize client goals and ROI. She weaves client news and information with the latest social media trends to create content that maximizes engagement, increases brand awareness and generates leads while maintaining a positive online reputation.
Kearns is responsible for developing and managing all social media campaigns for the firm and its clients working closely with management and account executives to integrate the right mix of social and digital with traditional PR. She also assists with media relations and event planning and execution.
Prior to joining BoardroomPR, she was Social Media Manager for a public relations agency located in South Beach. There she helped manage PR and social media for the firm’s lifestyle and hospitality clients.
Kearns graduated Magna Cum Laude from Florida International University with a Bachelor’s in Communication and a minor in Hospitality. At FIU, she was the Public Relations Chair for Alternative Breaks, a non-profit organization providing students an opportunity to create positive change in communities throughout the world, and a peer leadership consultant where she facilitated programs, workshops and team builders to enhance individual leadership skills for students, faculty and staff.