Bob Gold & Associates Retained by BIGO Technology’s LIKE App

by | May 4, 2018

LIKE App, a fast growing social video platform built by BIGO Technology, has selected Bob Gold & Associates to represent its North American communications effort. This breakthrough social video platform and special effects app leverages cutting-edge technology using artificial intelligence (AI), augmented reality (AR) and independently innovated body recognition to empower anyone to create and share dazzling videos enhanced with special effects through an easy-to-use mobile application.

“Bob Gold & Associates’ brings a proven track record of success, and will without a doubt elevate our visibility in the United States and help drive greater US adoption,” said Michelle Xu, PR Director, BIGO Technology.

The LIKE App launched in August of 2017 has quickly grown to 45 million users in more than 200 countries. The app has 4 unique features:

  • Super Power– LIKE’s latest augmentative reality innovation is based on skeleton tracking and classification technology, empowering creators to add supernatural like effects
  • 4D Magic– features independently developed intelligent human segmentation technology paired with image synthesis, image editing and special effects processing that allows for interchangeable backgrounds and can accommodate multiple people in the video
  • Music Magic– identifies and classifies music while accurately matching special effects to any sound, enabling users to express emotions freely by choosing different themes
  • Dynamic Stickers – applies face-detection technology to give more choices for users’ video overlays

“The LIKE App is a game-changer for anyone who uses their smartphone to create, share and view not just videos, but exciting original engaging snacks,” said Bob Gold, president & CEO, Bob Gold & Associates. “No one else offers as compelling an app, which easily creates and shares breath-taking videos with an easy-to-use mobile design.  It’s easy to use for users of all ages and skill levels through the LIKE App.”

Bulldog Reporter
Bulldog Reporter is a leader in media intelligence supplying news, analysis and high-level training content to public relations and corporate communications professionals with the mission of helping these practitioners achieve superior competitive performance.