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Booking.com Teams with Designer for World’s Most Sparkly Townhouse in PR Stunt

by | Dec 27, 2018

Booking.com, a leader in connecting travelers with the widest choice of incredible places to stay, has teamed up with internationally renowned designer and sparkle champion, Christian Cowan, to create the world’s most sparkly townhouse, the House of Sparkle.

Opening its doors in the fashion hotspot of Soho in central London, the House of Sparkle has been designed for Booking.com by Christian Cowan who has famously dressed the likes of Beyoncé, Cardi B and Lady Gaga, and is renowned for bringing fun to the fashion world with copious amounts of color, glitz and glamour.

“My designs typically feature a bit of cheeky humor mixed with a youthful take on how modern day women can dress—transforming them into something truly head-turning! Inspiration for House of Sparkle came from my latest collection featuring shimmer, drama and of course, glamour” says Cowan. “I’ve had so much fun collaborating with Booking.com on the townhouse design—this is the first time I’ve channeled my vision into an amazing place to stay.”

The House of Sparkle celebrates all that sparkles, embracing ebullience, opulence and shimmer – all said to be emergent fashion trends this season—with a gold glittery frontage, black and white checkerboard glitter entrance hall and twisted glittery rainbow stairwell.

The lounge is dipped in pink glitter and the shower room features blue glittery clouds with giant silver sequin rain installations. A curtain of metallic streamers leads guests into the master bedroom, to a party sparkly world of metallic piñata textures, disco balls and mirror details.

Bulldog Reporter
Bulldog Reporter is a leader in media intelligence supplying news, analysis and high-level training content to public relations and corporate communications professionals with the mission of helping these practitioners achieve superior competitive performance.

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