BorderX Lab Hires Feintuch Communications for PR and Marketing Support

by | May 2, 2018

BorderX Lab, a technology enabled, cross-border e-commerce company founded in 2014 by three former Google computer scientists, has selected Feintuch Communications, as its first public relations agency of record.

Feintuch will implement an integrated strategic relations program to build brand, retailer and business community awareness of BorderX Lab’s leading solution for Western brands and merchants targeting the Chinese market. BorderX Lab currently partners with more than 50 merchants, including Saks, Peter Thomas Roth, Finish Line, Forzieri and Everlane, to bring a catalog of more than five million different products to Chinese consumers via the company’s iOS and Android Beyond App.

“Our mission is to bring the American and European lifestyle to the worldwide middle class by removing the barriers between international merchants and the millions of middle class consumers that have previously been hard for them to reach,” said Dr. Albert Shen, CEO and co-founder, BorderX Lab. “We deal with the currency, language and cultural issues, so merchants can gain easier access to lucrative markets without the risk. Meanwhile, consumers in China—and soon other parts of the world—can be assured they are getting authentic goods at reasonable prices.”

The Feintuch Communications BorderX Lab team consists of Henry Feintuch, president; Doug Wright, senior account director; and Richard Anderson, senior managing director. The group has an enormous amount of fintech, e-commerce and related industry experience, including current work for Klarna, MPower Financing and BasisCode.

“BorderX Lab and its Beyond App represent a high-tech, best-in-class solution for global consumers seeking authentic Western goods that are fairly priced,” said Henry Feintuch. “We look forward to partnering with this market leading team to educate U.S. brands and merchants, generate sales leads and build business/financial community awareness.”

Daily PR Updates

Essential PR industry news, opinion, and analysis delivered to your inbox daily.

Bulldog Reporter
Bulldog Reporter is a leader in media intelligence supplying news, analysis and high-level training content to public relations and corporate communications professionals with the mission of helping these practitioners achieve superior competitive performance.


3 ways you can improve the brand affinity of your company

3 ways you can improve the brand affinity of your company

Brand affinity refers to the solid emotional connection that customers have with your brand. This often depends on factors like your brand message, quality of service or products, and the intentionality you show towards making sure your customers are satisfied....

Understanding blockchain PR: What it is and why we need it

Understanding blockchain PR: What it is and why we need it

The world around us is changing by the minute. In fact, every time you take a breath, a single breath, millions of transactions are occurring in cyberspace. Until this point in time, most transactions were part of an organized system of central banks, owned by...