BorderX Lab, a technology enabled, cross-border e-commerce company founded in 2014 by three former Google computer scientists, has selected Feintuch Communications, as its first public relations agency of record.
Feintuch will implement an integrated strategic relations program to build brand, retailer and business community awareness of BorderX Lab’s leading solution for Western brands and merchants targeting the Chinese market. BorderX Lab currently partners with more than 50 merchants, including Saks, Peter Thomas Roth, Finish Line, Forzieri and Everlane, to bring a catalog of more than five million different products to Chinese consumers via the company’s iOS and Android Beyond App.
“Our mission is to bring the American and European lifestyle to the worldwide middle class by removing the barriers between international merchants and the millions of middle class consumers that have previously been hard for them to reach,” said Dr. Albert Shen, CEO and co-founder, BorderX Lab. “We deal with the currency, language and cultural issues, so merchants can gain easier access to lucrative markets without the risk. Meanwhile, consumers in China—and soon other parts of the world—can be assured they are getting authentic goods at reasonable prices.”
The Feintuch Communications BorderX Lab team consists of Henry Feintuch, president; Doug Wright, senior account director; and Richard Anderson, senior managing director. The group has an enormous amount of fintech, e-commerce and related industry experience, including current work for Klarna, MPower Financing and BasisCode.
“BorderX Lab and its Beyond App represent a high-tech, best-in-class solution for global consumers seeking authentic Western goods that are fairly priced,” said Henry Feintuch. “We look forward to partnering with this market leading team to educate U.S. brands and merchants, generate sales leads and build business/financial community awareness.”