Boutique Agency Eleven Six PR Acquires New Hospitality and Lifestyle Clients

by | Oct 14, 2021

Eleven Six PR has been chosen as the public relations agency of record for select new hospitality and lifestyle entities. The company has been tasked to raise awareness about Events by Jesse and its various offerings, hired by Hyatt Hotels Corporation to handle the openings of two Hyatt Centric properties located in the South including Hyatt Centric Buckhead Atlanta and Hyatt Centric Charlotte SouthPark, and is handling the introduction of Stay One Degree to the U.S. market. Media relations, press trip planning and execution, social media management including influencer marketing, creative ideation, relevant partnerships and much more, are facets of the scopes of work for Eleven Six’s new client base.

“We are thrilled to add such a diverse list of clients to our portfolio,” said Katie Barr Cornish, founder and principal of Eleven Six. “As people begin traveling again, both domestically and internationally, and celebrating special occasions, we are excited to generate awareness about our new clients through targeted pitching, partnerships, social media campaigns and events.” The accounts are supported by Eleven Six PR’s New York and Dallas teams.

Events by Jesse, headed by Jesse Reing, is an expert event planning company based in New York City. The business offers services for various types of celebrations including weddings, corporate gatherings, nonprofit events, bar and bat mitzvahs, among others. Clients can select from a variety of services including full event planning, month-of or day-of-planning, creative concept development, partial planning, and vendor coordination. Their passionate team works closely with clients to ensure that their vision comes to life.

Hyatt Centric Buckhead Atlanta, slated to open December 2021, will be an upscale, stylish boutique hotel located in the heart of Buckhead. The hotel will offer two dining experiences including Mount Royal, a Montreal-style steakhouse, and Spaceman, an indoor-outdoor rooftop lounge, that will both be operated by James Beard Award-winning chef Hugh Acheson. The property will also feature 4,175 square feet of meeting space, a fitness center including two Peloton bikes, and an outdoor heated plunge pool.

 Hyatt Centric SouthPark Charlotte, which opened June 2021, is a lifestyle hotel centrally located in Charlotte’s premiere retail and business district giving guests direct access to the best shopping, dining, arts and culture, entertainment and more. The property offers 175 design-forward guestrooms including 11 suites. It was designed by Atlanta-based Rule Joy Trammell Rubio Architecture + Interior Design who created the space to reflect the rich history and beautiful landscapes of the Charlotte region, with unique artwork and architectural features. The hotel offers a lobby restaurant and cocktail bar IRO, rooftop restaurant Mizu and 4,000 square feet of flexible meetings and event space.

 Stay One Degree is a community which allows luxury travelers to experience the finest vacation homes around the world directly from like-minded owners. The company launched in 2018 and already offers more than 3,500 properties, many which are unavailable to rent elsewhere, in over 250 destinations and has 50,000 clients in over 70 countries. Each home undergoes a meticulous vetting process while all interested renters are carefully verified. Members of the community receive preferential rates, exclusive rewards and personal local recommendations. Stay One Degree secured $5 million in funding led by Mandarin Oriental Hotel Group in 2020 which will provide their community with a variety of exclusive benefits and bespoke experiences.

About Eleven Six PR

Founded in 2013 by Principal Katie Barr Cornish, Eleven Six PR is a new breed of agency, small by design and choice, nimble and flexible, independent, and trusted by the biggest brands and small businesses. Today, Eleven Six teams are located in mid-town Manhattan and Dallas, and support clients ranging from hotels and resorts to destinations, tour operators, non-profit organizations and more. The agency is guided by its philosophy that is based on three core principles: engage, inspire and motivate. Tactics such as creating new content, sourcing in-kind marketing partnerships, forging innovative programming, and storytelling, Eleven Six differentiates its clients messaging by going above and beyond the news -cycle; producing impactful, meaningful, emotional campaigns that are ever-lasting, and drive customer behavior and revenues.

About Katie Barr Cornish

Katie Barr Cornish is the Founder and Principal of Eleven Six. Katie is a 20-year PR & Marketing professional, having represented powerhouse destinations and travel brands throughout the world. She launched Eleven Six PR in 2013 with one client on day one. Eight years later the agency is one of the country’s top travel and lifestyle PR firms. At Eleven Six PR, Katie oversees the agency’s daily operations, finances and overall growth. She has been strategic and thoughtful at the pace and growth of the agency so as to ensure quality control and her continued involvement in all clients across the board. Brainstorming, creative ideation, high-level pitching, executive profiling and crisis communications are also part of Katie’s role at the agency. Campaigns Katie has led have received awards from the Hospitality Sales & Marketing Association International, the U.S. Travel Association, Bulldog Reporter and Society of American Travel Writers.

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