BPCM, the independent, founder-led communications agency announced the appointment of Christian Langbein to Executive Vice President of Growth and Strategy. The newly created executive-level position marks the next phase of the agency’s evolution, reflecting its expanded capabilities across brand strategy, creative development, business consulting, and integrated communications.
In this role, Langbein will lead the development of the agency’s new business pipeline while helping clients define their brand ambitions and translate them into integrated strategies across the firm’s services. Based in the New York City office, Langbein will work across BPCM’s multidisciplinary practice areas to deepen collaboration among its fashion, beauty and wellness; travel and hospitality; automotive; wine and spirits; and consumer lifestyle teams.
Langbein brings more than 15 years of experience across luxury fashion, beauty and consumer categories, including senior communications and marketing roles at Prada and Allergan Aesthetics. Langbein’s cross-category background will allow him to service both existing and prospective clients to identify new growth opportunities through brand positioning, marketing strategy, and integrated communications.
“Christian’s appointment comes at an important moment for our agency as we continue to evolve, expand into new categories, and deepen the strategic counsel we provide our clients. As an extension of our clients’ teams, we’re increasingly focused on providing tailored strategies that span communications, brand positioning, and marketing. We’re thrilled to welcome Christian to BPCM and know his expertise in fashion and beyond will be instrumental as we continue to shape the agency’s next chapter,” says Vanessa von Bismarck, Founding Partner at BPCM.
In the months ahead, Langbein will work to broaden the range of strategic services BPCM offers and diversify the types of clients the agency serves, drawing on his experience across luxury, healthcare and emerging consumer sectors.
About BPCM
Founded in 1999 by Vanessa von Bismarck and Carrie Ellen Phillips, BPCM is an independent, founder-led communications agency, led in partnership with Nancy Cuocci and Victor de Vita, with Julian Vogel overseeing the agency’s UK operations. Privately held and independently operated, the agency has offices in New York, Los Angeles, and London, supported by a global network of agency partners. The agency specializes in strategic communications, influencer and community engagement, corporate communications, and integrated paid, owned, and earned media. Known for its culturally fluent approach and award-winning programs, BPCM helps brands cut through the noise with clarity and lasting impact.