BPCM Signs Virgin Hotels; Adds U.S. for Vince, U.K. for Hennessy; Adds Staff

by | Mar 16, 2022

Global communications and consulting firm BPCM—with offices in New York, Los Angeles and London—has signed as agency-of-record for Virgin Hotels for both the U.S. and U.K. The lifestyle hospitality brand established by Sir Richard Branson’s Virgin Group in 2010 currently comprises five U.S. locations, with properties in New York, Glasgow and Edinburgh slated to open this year.

BPCM also just signed as U.S. agency-of-record for international luxury apparel and accessories brand Vince. Established in 2002, Vince is known for creating elevated yet understated California-inspired styles for women and men. BPCM has represented Vince in the U.K. since 2016.

Meanwhile, BPCM’s London office has added Hennessy to its portfolio for representation in the U.K. BPCM has represented the brand in the U.S. since 2021.

In addition, BPCM has several new clients on its roster:

Aanda (NFT Content Strategy & Social Media Consultancy, U.K.)

Aléo Studio (project, U.S.)

Cowdray (Lifestyle PR, U.K.)

Enielle (Beauty PR & Influencer Management and Social Media & Digital Advertising Management, U.K.)

Fasano Hotels (AOR, U.S.)

Genesis House (AOR, U.S.)

LALO Tequila (AOR, U.S.)

The Outset (Scarlett Johansson skincare) (PR, U.S.)

ReVive (PR & Influencer, U.S.)

Sloggi (Influencer & PR + Media Partnership, U.K.)

2HrSet (Idris Elba project) (Influencer, Social Media & Strategy, U.K.)

Virgin Hotels (AOR) (US &UK)


The agency has also made a number of new hires:

Alexis Rodriguez Alvich, Managing Director, Beauty (N.Y.)

Roberta Black, Managing Director, Talent Services (L.A.)

Naomi Flack, Account Manager, Lifestyle (London)

Kristen Gopez, Associate Account Executive, VIP (L.A.)

Riocco Green, Director, Cultural Communications (London)

Eliz Kuscu, Assistant Account Executive, Beauty, Maybelline Team (N.Y.)

Lulu Pagus, Associate Account Executive, Influencer (L.A.)

Tara Paniogue, Account Executive, Sustainability & Corporate Communications (L.A.)

Diona Richardson, Assistant Account Executive, Wine & Spirits (N.Y.)

Rebecca Roberts, Senior Account Manager, Beauty (London)

Hannah Thompson, Paid Social Media Manager (London)

Carly Walsh, Account Executive, Fashion (N.Y.)


And has announced promotions:

Katie Bell, to Senior Account Executive, Travel & Hospitality (L.A.)

Michal Gronowski, taken on fulltime as Graphic Designer (London)

Charlotte James, to Junior Account Director, Beauty (London)

Rhiannon Jones, to Senior Account Executive, Beauty (London)

Lottie Lee, to Senior Account Executive, Fashion (London)

Carmen Mendez, to Account Executive, Beauty (N.Y.)

Morgan Montgomery, to Account Executive, Beauty (N.Y.)

Jenna Provencher, to Associate Account Executive, Beauty (N.Y.)

Matilde Speelman, taken on fulltime as social media executive (London)

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