Brand Champions has appointed Rachel Baines, formerly of ITV, in a key leadership role as Client Engagement and New Business Lead of the marketing consultancy.
Baines brings more than 30 years of experience in business development and media sales, including 17 years at ITV and a career spanning commercial radio. Known for her empathetic and honest approach, she describes herself as “a salesperson with a human touch,” building long-term relationships by gaining a deep understanding of her clients’ needs.
She joins Brand Champions, strengthening the consultancy’s leadership as it continues to expand its client portfolio, which includes global brands such as Popeyes, Costa and Pizza Express.
Commenting on her latest role, Baines commented,
“I’ve admired Brand Champions’ vision, culture, and team spirit since meeting its founder Fiona Wylie in 2021, and I’m honoured to now be part of this inspiring team.”
Brand Champions is widely recognised for its “SOS” model, which provides flexible, on-demand marketing support to organisations facing resource gaps, staff absences or tight deadlines. Acting as an extension of clients’ teams, the model ensures campaigns stay on track through campaign planning, content creation and media buying.
Baines will play a key role in driving growth and developing long-term client partnerships.
About Brand Champions
Brand Champions is a dynamic, women-led marketing consultancy founded and funded by Fiona Wylie, who launched the agency after her own experience returning to work following maternity leave. Over the past four years, Brand Champions has built a reputation for operational excellence, supported by a team with a combined 200 years of client-side experience including the Travel and Pharmaceutical sectors.
The agency is renowned for its “SOS” model—providing flexible, fast-turnaround marketing support tailored to clients’ evolving needs. Their work focuses on elevating brands, building trust, and driving growth through smart, strategic marketing.
Beyond their commercial success, Brand Champions is deeply committed to social impact. The company actively supports many charity initiatives, particularly women’s health, and partners with organisations such as The Hygiene Bank, but also Mahabe Cafe a cafe supporting those with SEN needs enter the workplace and Man Club, supporting men’s mental health.
Find out more about Brand Champions here: https://thebrandchampions.co.uk/