Brand risk intelligence company Crisp hires former Brandwatch CRO Rich Pasewark

by | Feb 5, 2021

Crisp, a trusted provider of early-warning risk intelligence, announced the appointment of Rich Pasewark as its new Chief Revenue Officer. Following a year of rapid growth and expansion, Crisp has engaged Pasewark, who served as CRO of Brandwatch, to grow the commercial function and build relationships with key prospects, especially its expanding roster of Fortune 500 brands.

At Brandwatch, Pasewark was responsible for global marketing, sales and customer success, driving global growth and expansion in LATAM, APAC, Southern Europe and the Nordics, positioning Brandwatch for merger with its largest competitor, creating a $100m company. Following his role at Brandwatch, he was the President and COO of Paris-based marketing insights company Tinyclues, driving strategic positioning and partnerships.

Based in Chicago, Pasewark will build on the strong footprint that Crisp already has in the North American market, with over 85% of Crisp’s revenues coming from US-based companies.

Pasewark’s appointment, alongside the recent hiring of Chief Data Officer Kevin Fletcher, previously the CDO at HMRC, demonstrates Crisp’s ambition to become the largest provider of risk intelligence and partner of choice for leading brands, global enterprises and social media platforms.

Crisp’s growth in recent years has seen its headcount grow from 68 in 2017 to more than 200 today, and it’s looking to fill an additional 30 open roles across the business in the early part of 2021. The firm hit an annualized recurring revenue of over $36m in 2020, an increase of 60% from 2019.

Founded by Adam Hildreth in 2005, Crisp analyses online social chatter to provide 24/7/365 early-warning risk intelligence, protecting more than $4.5 trillion of combined market capitalization for its customers.

Crisp’s core belief is that inauthentic, illegal, harmful and hateful content originates and spreads from specific groups of bad actors, so it focuses on following these actors across the closed, open and dark social channels they use, analysing billions of pieces of their online social conversations every week.

Crisp’s real-time Social Intelligence Graph, trained on more than a trillion items of online harms, uncovers the unknown connections between actors and associated fringe groups and, between their behaviors, discussions and other social signals—all to discover, track, rapidly alert and remove inauthentic and harmful content. As a result of their unique expertise, Crisp not only defends the reputations of today’s leading brands, it also contributes to the safe, daily online experiences of more than two billion users, covering an estimated 450 million children.

“I’m delighted to become Crisp’s Chief Revenue Officer and join a leadership team that’s pioneering valuable methods and solutions for risk intelligence and action. It is critical for companies and platforms to understand the way in which intelligence from online social chatter can provide an early-warning advantage to address and mitigate risks to their brands, people and assets,” said Pasewark. “Crisp offers unique value in helping its clients support an effective early-warning risk intelligence strategy.

Having worked within fast-growth companies for many years, especially in the digital and social media space, I recognize Crisp’s ambitions to be a market leader and I’m keen to play my part in helping them achieve their goals.”

“Recent years have seen high revenue growth at Crisp and we’re pleased to welcome Rich to the executive team to build on and further develop that positive momentum,” said Hildreth. “His experience of building lasting relationships with world-class brands will contribute to Crisp becoming a global leader as we seek to expand our footprint into further international markets in 2021 and beyond.”

Bulldog Reporter
Bulldog Reporter is a leader in media intelligence supplying news, analysis and high-level training content to public relations and corporate communications professionals with the mission of helping these practitioners achieve superior competitive performance.


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