PRecious Communications announced that it has been appointed by Branded to lead public relation efforts around the fourteenth edition of All That Matters 2019 (ATM19). As Asia’s leading entertainment industry conference, ATM19, will be held from 16 to 18 September at Ritz-Carlton, Singapore. The unique aspect of this event is that it doubles as a conference by day and music festival by night, serving as the gateway to Asia for the global entertainment industry which includes music, sports, gaming, digital and marketing.
As the appointed PR partner for ATM19, PRecious Communications will proactively drum up publicity and awareness through media relations and spokesperson interviews.
As the meeting point for the most influential entertainment industry players, ATM19 celebrates the convergence of the global entertainment business, amidst a landscape where accessing content has increasingly become the name of the game. This year’s theme is “Access All Areas”.
Speakers from all over the world will convene in Singapore to discuss the latest topics across the five content tracks music, sports gaming, digital and marketing. Some of this year’s panels include “Festivalisation of Entertainment”, “F1: 21st Century Entertainment”, “Crazy Rich Gamers – The 100 Million Dollars Club”, “Crystal Ballers: Future of Digital Influence”, “From Strength to Strength: Asia Streaming Update”, and many more.
Keynote speakers come from the global players who are defining the industry such as Tencent Music Entertainment, FIFA, FaZe Clan, Mastercard, PCCW Media, Universal Music Group, Live Nation and Allied Esports among others.
‘Music Matters LIVE’ will supplement the three-day business and networking event, a free city-wide music festival running from 13 September to 18 September in Clarke Quay and across participating Timbre Music venues.
ATM19 aims to serve as a forum for driving conversations around new trends and opportunities in the entertainment scene and preparing the industry for the future.