Bridging the gap between creative communications and consumer experiences to turn brand strategy into campaigns, ideas and moments that move people everywhere.
LONDON – 11 April 2026 – Brands at Work has acquired creative agency Chorus to redefine connected brand experiences. By fusing experiential marketing with creative communications, the newly expanded Group empowers brands to turn strategy into campaigns and experiences that move people everywhere.
The move brings together two highly specialised forces. Brands at Work anchors the offering with its globally recognised, award-winning internal, B2C and B2B engagement for clients including Deloitte, Novartis, and BT. Chorus injects a dynamic consumer edge, known for orchestrating standout campaigns for legacy brands like Johnnie Walker, Montblanc, and The Macallan. Chorus has built a stellar reputation for combining strategic insight with brave design to create emotion-led brand activations.
Expanded Capabilities & Expertise
This move strengthens the Group’s ability to help brands show up consistently across every audience and channel, from employee and B2B engagement through to large-scale consumer activations.
While the Group expands, the mindset remains the same. Chorus will continue to operate with the same independence, agility, creative edge and ‘boutique bite’ that has defined its success to date, now backed by the scale and support of the wider Group. Chorus will do so under its own name and leadership, with Cassidy Knowles continuing as Founder and Managing Director.
Building on Existing Leadership Relationships
The partnership builds on existing relationships at the leadership level and a shared approach to creativity, collaboration and client work, making this a natural next step for both businesses.
Brands at Work’s Co-Founder, Karen Kadin:
“We’re bringing these agencies together because they close the gaps for brand engagement. Brands at Work is known for sharp strategy, bold internal and B2B strategic storytelling campaigns and creative content-led experiences that engage audiences from the inside out.
Chorus brings a different kind of creative energy. They know how to take an idea and make people feel it. That complements what we do perfectly and creates a more complete and connected offer for clients – internationally and at scale.”
Chorus Founder and Managing Director, Cassidy Knowles:
“We’ve always focused on creating work that people connect with emotionally. Joining Brands at Work Group allows us to build on that, combining strong strategic storytelling with bold creative and a broader global platform.”
The Chorus team will relocate to Brands at Work’s UK office in London Bridge in August. The move comes just two years after the launch of Brands at Work’s New York office and reflects its commitment to expanding capabilities to meet evolving client needs.
Terms of the transaction were not disclosed.
About Brands at Work
Brands at Work is an award-winning global creative communications agency specialising in strategic storytelling and multi-channel content experiences. We bring brands to life for internal, B2B, and B2C audiences with stories that stick and experiences that move.
https://baw.live/
About Chorus
Chorus is a boutique creative agency that brings brand stories to life through ideas-led strategy, design and experiences.
At Chorus, we live for the moment everything clicks. When people don’t just understand; they really feel. We orchestrate brand interactions that resonate, combining insightful strategy and brave ideas to create unforgettable experiences, activations, designs and communications.