Brandstyle Communications Retained by Escada and Proper Cloth

Three-quarters of business leaders don’t trust each other’s ESG claims—is IoT the answer?

ESG initiatives have become critical strategic priorities for brands and businesses, and most companies are taking at least some action—or are they? Three out of four surveyed business leaders (76 percent) in major industries doubt their peers’ ESG reporting,...

Media relationships: 3 simple rules for connecting with journalists

Imagine for a moment what reporters are tasked with daily—the endless pressure of new deadlines, sourcing stories, scheduling interviews and quickly turning around multiple stories. If that’s not enough, journalists can receive nearly 100 PR pitches each day, most of...

Chatbot CX significantly impacts vendor evaluation for B2B buyers—how’s yours working?

Your B2B product might be the best one on the market, but that’s not enough to ensure success these days. Comms pros know how important the buyer experience is, and new research from AI automation solutions firm Conversica found that while the majority of B2B buyers...

Brandstyle Communications Retained by Escada and Proper Cloth

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Three-quarters of business leaders don’t trust each other’s ESG claims—is IoT the answer?

Media relationships: 3 simple rules for connecting with journalists

Chatbot CX significantly impacts vendor evaluation for B2B buyers—how’s yours working?

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