Brandware, an independent marketing communications agency, has expanded the scope of work with its longtime client Ashton Woods after being named public relations agency partner to the homebuilder’s Texas divisions. This expansion not only demonstrates a growth in the agency-client relationship, but also cements Brandware’s expertise in the home and garden sector.
“We are thrilled to take on Ashton Woods’ Texas division,” said Jennifer Jones-Mitchell, president of public relations at Brandware. “We’ve had the pleasure of working with Ashton Woods for three years, leading media relations for the corporate brand and the Atlanta market and we look forward to continuing that success in the great state of Texas.”
Ashton Woods is an award-winning homebuilder that collaborates with home buyers to achieve their vision of a personalized home that perfectly reflects their unique lifestyle. From a globally inspired design and executive team that thrives on pushing the boundaries of design and personalization to The Studio by Ashton Woods, the company’s hands-on experience centers for design collaboration with home buyers across the country, Ashton Woods is setting the pace among premium homebuilders.
The Atlanta-based Brandware team will manage media relations and help establish the brand’s thought leadership for each of Ashton Woods’s Texas divisions, including Austin, Dallas, Houston and San Antonio, to assist in promoting new communities and expanding statewide awareness of the brand.