Scottsdale, AZ. — [September 4, 2025] – Brilliant PR & Marketing, renowned for its expertise in consumer‑centric public relations and marketing, debuted a striking new brand, simply called Brilliant—honoring its evolution into a full-funnel performance marketing powerhouse.
The rebrand captures Brilliant’s forward-thinking strategic approach. It unifies performance marketing, PR, affiliate marketing, paid media, social strategies, earned and paid influencer, experiential campaigns, social shopping, and retail activation under one dynamic brand identity—a single, powerful voice for modern brand storytelling.
“Our new identity reflects the way we think: in bold deliverables, crafted brilliantly, and built to be the bridge between product and positioning, story and scale, then and now,” said Kathleen Tomes, Founder and CEO of Brilliant. “Brand awareness is just the beginning. Our campaigns deliver at the highest level—driving sales, sparking conversations, and generating measurable results.”
Brilliant by design, the agency’s leadership team is composed of a deep bench of seasoned industry experts. From long‑tenured employees to recent powerhouse additions, the team brings invaluable experience from renowned global agencies like Ogilvy, Havas, Edelman and Gallery Media Group.
About Brilliant
Brilliant is a next-gen growth marketing firm that blends cutting-edge creativity with data-driven strategy to fuel brand impact. We believe that marketing should be as dynamic as the world around us—constantly evolving, creatively inspired, and results-driven. That’s why we pour our heart and soul into developing performance-driven campaigns across paid media, influencer marketing, social media, PR, and experiential activations. Our diverse team leverages emerging trends and innovative technologies to help brands scale, engage, and dominate in today’s fast-evolving marketplace. Discover how we turn bold ideas into measurable success at www.brilliant-agency.com or follow us on Instagram, TikTok, and Facebook.