Independent PR, Digital and Creative agency, The PHA Group, has been appointed by British Rowing – the national governing body for the sport of rowing – for a press office brief around The British Rowing Indoor Championships.
The agency’s brief focuses on increasing awareness of the championships, with a scope of work that includes feature placement, influencer engagement, as well as case study profiling to shine a light on the inspirational stories of people taking part.
The appointment adds to PHA’s growing expertise in the rowing sector, having been selected as the agency of record for both The Boat Race and Henley Royal Regatta.
The British Rowing Indoor Championships take place as part of FitFest on Saturday 7th and Sunday 8th December at Birmingham’s NEC. It is currently the world’s biggest indoor rowing event and Britain’s biggest mass-participation indoor sporting event.
The event is open to all across different categories, including those from the rowing, indoor rowing and fitness communities. Past champions in the open category include Olympic rowing gold medalists Steve Redgrave and Matthew Pinsent.
Around 2,000 participants will have the opportunity to compete alongside members of the GB Rowing Team- all hoping to be crowned a British Rowing Indoor Champion.
James Lee, Events Manager at British Rowing commented: “There were so many incredible moments at last year’s British Rowing Indoor Championships and we’re looking forward to many more this year. I’m excited for us to be working with PHA to share the stories of those participants and encourage more people to get involved with indoor rowing.”
Dan Apostolos, Senior Account Director, Sport and Fitness at The PHA Group, added: “It is fantastic to be working with British Rowing to help showcase the stories of athletic excellence across two days of jam-packed action at The British Indoor Rowing Championships. Combining our fitness expertise and strong rowing credentials puts us in a great position to really add value to this year’s event.”
About British Rowing:
British Rowing is the governing body for the sport of rowing (both indoor rowing and rowing on water). We are committed to ensuring that the sport continues to thrive from the grassroots right up to winning medals at the Olympic and Paralympic Games.
We are responsible for participation and the development of rowing and indoor rowing in England and for the training and selection of individual rowers and crews representing Great Britain.
https://www.britishrowing.org/
About The PHA Group:
Established in 2005, The PHA Group is an award-winning independent PR, digital and creative agency founded by Phil Hall, the former editor of the world’s bestselling newspaper and Director of Editorial Development at Trinity Mirror Group.
With UK offices based in London, Manchester, Leeds and Wokingham – as well as a first international agency in Boston – The PHA Group constitutes consumer, corporate and reputation PR specialists to deliver transformational results for clients, including household brands, international corporations, ambitious start-ups, and individuals with a story to tell.
Our unparalleled network integrates top-level media and influencer contacts with strategic, creative, digital, and social insight, as well as global connections, to create a truly bespoke service.