Buffalo.Agency—the fully-integrated marketing firm representing golf, sport and lifestyle brands globally—has promoted several members of its leadership team:
- David Griffith, Vice President—Griffith joined the Buffalo team a decade ago and currently leads public relations and marketing programs within the agency’s golf products and lifestyle portfolios. Additionally, he serves as Executive Editor of Bureau, overseeing operation of the firm’s proprietary newsroom-style PR platform for story development and distribution.
- Jill Headley, Vice President—Starting in 2001 with Buffalo’s parent company, Billy Casper Golf, Headley’s focus areas for the agency include data-driven insights, media buying, e-commerce and special projects. She oversees account management and client service functions through goal-based strategies and metrics.
- Chad Kurz, Senior Director—Since joining Buffalo in early 2017, Kurz has worked across myriad marketing programs spanning B2B and B2C products, online retail, and state and professional golf associations. In his new role, he is responsible for raising the agency’s creative profile and driving standout campaign development and design for clients.
- David Wood, Director—A member of the Buffalo team since 2010, Wood authored the acclaimed book Around the World in 80 Rounds. Representing Buffalo within the New York City media market, he directs public relations strategy and media outreach for the agency’s partner roster of premier golf resorts and destinations.
“Buffalo is realizing record agency growth in both our portfolio and staff,” says Kristen Ingraham, Senior Vice President of Buffalo.Agency. “We’ve assembled some of the most talented minds in golf, sport and lifestyle marketing, and their collective work is generating superb results for our firm and client partners.”
Ingraham was hired 20 months ago following leadership positions at the New York offices of Porter Novelli, PMK*BNC and Finn Partners / Ruder Finn. She was tapped to lead the operational evolution of Buffalo from a premier PR practice into a comprehensive marketing agency, and has helped grow the agency to its present state.
Buffalo has added 24 new accounts in the past 15 months, including Chef’s Cut Real Jerky, Destination Kohler, Eyeking / Under Armour Eyewear, Golf Course Superintendents Association of America and other top brands.