Bullfrog + Baum Chosen as Agency of Record for New & Returning Clients Including Virgin Hotels New York City’s Culinary Concepts; Grupo Vidanta; and Capella Hotels & Resorts

by | Feb 23, 2023

Bullfrog + Baum enters the new year by welcoming new, exciting food and beverage, hotel, and integrated hospitality and entertainment-focused clients. B+B will oversee the public and media relations, as well as influencer marketing strategy for the following:

  • Grupo Vidanta: Founded in 1974, Grupo Vidanta has steadily expanded to become known worldwide as a visionary leader in the development and operation of vacation destinations, luxury hotels, golf courses, real estate, tourism infrastructure, and entertainment. Grupo Vidanta’s luxury vacation brand, Vidanta, boasts an impressive portfolio of entertainment and destination resorts along the most coveted beaches in Mexico, including Nuevo Vallarta, Riviera Maya, Los Cabos, Acapulco, Puerto Peñasco, and Puerto Vallarta. The group’s luxury resort hotel brands encompass The Estates, Grand Luxxe, The Grand Bliss, The Grand Mayan, The Bliss, Mayan Palace, Sea Garden, Ocean Breeze, with more under development. www.vidanta.com
  • Virgin Hotels New York City’s culinary concepts (Opening Q1, 2023): Virgin Hotels New York City is the sixth Virgin Hotels property in the U.S. and the eighth hotel in the brand portfolio. With 460 Guest Chambers, Suites, and Penthouses, the hotel is located at 1227 Broadway (at 30th Street) in NoMad. The property overlooks lower Manhattan, while specific levels provide views of the Empire State Building and the Statue of Liberty. The first level of the property will be home to retailers, with the third floor serving as a dining and imbibing hub. The outdoor rooftop Pool Club, exclusive to hotel guests, will accompany chef-driven fine dining on the fourth floor. www.virginhotels.com/nyc/
  • Capella Hotels & Resorts: Capella Hotels and Resorts’ constellation consists of properties in Singapore, Ubud, Bangkok, Hanoi, Shanghai, and Hainan Island. In Q1, 2023, B+B will unveil Capella’s latest property, the highly anticipated Capella Sydney. Future openings will be located in remarkable destinations such as Japan, Maldives, and South Korea. The exceptional hospitality brand, taking its name from the brightest star of the Auriga constellation, shines a spotlight on local heritage, culture, and community whilst crafting authentic guests’ experiences with the highest level of personalized service and combining a legacy of thoughtful design. www.capellahotels.com

About Bullfrog + Baum

Established in 2000, Bullfrog + Baum is an award-winning collective of brand-builders, insight-finders and storytellers specializing in Public Relations and Marketing and representing the best of the best in (and around) the hospitality industry. A one-stop communications, creative, design and digital shop, Bullfrog + Baum works around the clock with the goal of getting clients’ — all-star chefs, internationally-known liquor brands, restaurants, tourism boards, hotels, products and events — attention. From drumbeat PR to blow-out event planning to comprehensive marketing strategies, Bullfrog + Baum applies a one-of-a-kind energy, expertise and experience to every project it undertakes for every client it serves. Bullfrog + Baum is headquartered in New York City with satellite offices across the country and globe. www.bullfrogandbaum.com.

For more information:  Aik Wye Ng, aikwye@bullfrogandbaum.com + Lauren Sikora, lsikora@bullfrogandbaum.com

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