IMAGINE PR has been appointed the US public relations representative for the Burg Hotel Lech, a five-star, family-run boutique hotel in Oberlech, Austria. Located within the Lech Zürs am Arlberg region, the property has been owned and operated by the Lucian family for three generations, opened by Helga and Fridolin Lucian in the early 1960s.
IMAGINE PR will be providing integrated public relations and brand partnerships, among other services. Specific areas include: strategic communications counsel, media relations and influencer connections. We will also lead media familiarization trips.
Burg Hotel Lech is a five-star, family-run hotel located in Oberlech, in the Lech Zürs am Arlberg region of Austria. The hotel has been owned and operated by the Lucian family for three generations, beginning with Helga and Fridolin Lucian, who opened a small milk bar on the piste in the early 1960s, and continuing today under Patricia and Christian Lucian, alongside Helga and Fridolin and Elisabeth and Gerhard Lucian. Guests can unwind in two dedicated wellness areas, one reserved for adults and one designed for families, each offering pools, saunas, and relaxation spaces set against the surrounding mountains. Dining at the hotel spans the Burg Restaurant, serving Mediterranean and traditional Austrian fare, and the award-winning Lechtaler Stube, recognized with three toques from Gault&Millau and 94 points in the Falstaff Restaurant Guide. Open year-round, the Burg Hotel offers an unparalleled ski-in/ski-out location in winter, and hiking, cycling, and golf in the surrounding Alps come summer.