In her new role at Buzz Creators, Jessica is responsible for managing the development and implementation of strategic PR and marketing programs for clients including HEINEKEN USA, CareMount Medical, Castle Hotel & Spa, Sticky’s The Chicken Finger Joint, Ridge Hill, World’s Best Cheese and more. Jessica also helps co-manage new business development and, along with her team, oversees the firm’s day-to-day client activities, including: planning strategic PR and marketing campaigns, product launches, media and influencer relations, grand openings and special events, speaking engagements, advertising, social media programs, award submissions and more. All of which are tailored to support each clients’ individual business goals.
Jessica joins Buzz Creators with nearly 10 years of experience in public relations and marketing. Prior to joining Buzz Creators, she was the Director of Marketing, Media and Special Events at Thompson & Bender, a long-standing PR and marketing firm in Westchester County, NY. There, she gained a wealth of knowledge and experience during her nine-year tenure, working with a variety of clients including the City of Yonkers, Cross County Shopping Center, New-York Presbyterian, Simone Development, St. Regis Residences Rye, Westchester County Office of Tourism, Westchester Magazine’s Wine & Food Festival, and the Westchester Parks Foundation. Jessica helped manage day-to-day client relationships, developed marketing plans and managed events.
“We are overjoyed to welcome Jessica Apicella to the team here at Buzz Creators,” said Christina Costa-Rae, President of Buzz Creators, Inc. “Jessica has a strong passion for helping to create more awareness and buzz for our clients by enhancing their brands through strategic PR, marketing and events. You won’t find anyone more organized, driven and skilled at multitasking than Jessica. She thrives in our creative and collaborative team environment and flourishes in the fast-paced and pressurized world of PR. We are thrilled to continue to grow our agency and client roster with Jessica on board,” added Rae.