Calysto Communications, a global marketing communications agency specializing in raising awareness for companies in the IoT, cloud, mobile, wireless, and telecom industries, announced it has won its ninth Stevie Award in The 18th Annual American Business Awards. Calysto’s entry was based on its work with its client Everstream to launch Everstream’s business-only fiber network into several Midwest markets.
The American Business Awards are the premier business awards program in the United States, and more than 3,600 nominations were received across dozens of categories. Calysto competed against several well-known B2C brands to win the Silver Stevie in the in the Communications or PR Campaign of the Year – New Product or Service Launchcategory.
“Everstream’s strategic marketing plan required success with media at three levels—the local daily newspapers and business publications as well as telecom industry publications,” said Calysto CEO Laura Borgstede. “Calysto put together strategic monthly plans that were designed to bring the highest levels of success to Everstream, and that was well reflected in our entry. It’s an honor to receive another Stevie award—our ninth—but also to provide such tremendous results on behalf of our client.”
The judges commended Calysto for the execution of its strategy in delivering coverage to Everstream, which subsequently led to inbound sales requests. “Solid efforts, bolstered by some impressive media results and most importantly, conversion of media impressions generated into inbound leads. Bravo!” one judge commented, while another added, “A business-only fiber network is not an easy PR sell. Excellent strategy to capture media attention in three different markets that resulted in impressive media interest and coverage.”
“Calysto’s Everstream team has continually knocked it out of the park in terms of delivering results in each market we launch in,” said Sarah Mugford, chief marketing officer at Everstream. “The team is creative and brings energy to each launch. We are thrilled to be a part of this prestigious recognition from the Stevie Awards.”