[Budapest & Geneva, 3 March 2021] Capital Communications [www.capital.hu/en], a leading international specialist PR agency, is opening its new presence in Geneva, to offer its pioneering Impact Branding sustainability-focused PR/IR service to public and private sector clients in Switzerland and beyond. The concept and practice of Impact Branding, which applies the disciplines of impact assessment and focus to brand value enhancement and communications exercises, has been developed by Capital Communications, and now the agency offers this service to clients worldwide, helping companies, financial groups and organisations to create sustainable brands and communicate their sustainability efforts and achievements effectively. Building on over 25 years of experience in corporate and transaction communications, financial communications and investor relations, media relations and branding, Capital Communications will continue to offer its current services from Silicon Valley to Shanghai, while deploying its Impact Branding platform to facilitate communications supporting ESG priorities, ESG reporting, positive environmental and social impact, and the UN Sustainable Development Goals.
Capital Communications has launched its Swiss presence as a member of Impact Hub Geneva, the innovation lab that brings engaged people together to enable the transition into a more inclusive and respectful future. This is a strategic choice, as a first step in the process of establishing its own branch office in Geneva, to embed the office in a supportive sustainability-focused community, and to participate in the growth of Geneva’s sustainability ecosystem.
“We feel that the market and Capital Communications have together reached a development point which made this move essential and important,” said Gabor Hegyi, Founding Managing Director of Capital Communications. “As our focus on sustainability and impact developed, so did our relationship with Geneva and the Swiss market, alongside the global business and financial community’s growing concern with sustainability and the SDGs. The result is a natural fit.”
“Geneva is our choice for expansion because it has the critical mass of both international policy bodies and financial enterprises needed to create a key centre for sustainable finance, while driving adoption of sustainability priorities and the SDGs,” added Paul Mackintosh, Senior Consultant at Capital Communications. “Our Impact Branding platform is premised on a deep knowledge of sustainability issues and benchmarks, for corporate and IR purposes. We plan to support Geneva’s rise as a major global nexus for impact investment and sustainability-focused business.”
“During the previous communications projects we have done for UNDP Geneva, I have realized that Geneva, with its essential knowledge base, offers a unique opportunity to further develop our Impact Branding service and help to achieve the implementation of the SDGs,” added Szilvia Hegyi, Marketing & Communications Consultant at Capital Communications.
Capital Communications is immediately ready in Geneva to execute sustainability and impact-focused assignments, and mainstream public relations and financial/business communications exercises.