Captify Chooses 5WPR as AOR to Generate Brand Awareness and Emphasize the Power of Search Intelligence

by | Aug 16, 2018

5W Public Relations, one of the 10 largest independently owned PR firms in the U.S., announced that it has been named PR Agency of Record for Captify, the global leader in search intelligence. Captify’s unique semantic technology understands the search behaviors of over 2.2 billion consumers across the globe, powering insights and media for the world’s biggest brands.

In just three months, 5W has positioned Captify within the larger digital media ecosystem as a fast-growing tech company that is proving why search has the power to provide brands with unique insights into consumer behavior that other solutions cannot. A key narrative in 5W’s strategy is to showcase how Captify is expanding its North American footprint, with key industry hires to support its rapid growth plans. As a result, the team secured a slew of media coverage showcasing how the company’s additions to its executive team support the company’s global vision.  First, 5W was tasked with putting together a media strategy announcing former CNBC founder Tom Rogers’ appointment to Captify as Chairman.

As a result, the team secured a strategic exclusive in Forbes highlighting how Captify is breaking into the U.S. market and the emerging intersection of the search industry with the TV industry. In addition, 5W helped to announce Rob Berzinskas’ appointment as the new VP of U.S. Sales, securing placements in The DrumMarTech SeriesMarTech Advisor and Marketing Industry News.

Leveraging Captify’s invaluable consumer insights that make the trends brands need to interact with more accessible, the team successfully placed the company’s data around Amazon Prime Day and how other big box brands benefitted, as an exclusive with CNBC. Following CNBC, the data was syndicated in Yahoo! FinanceThe DrumPYMNTS.com, and Retail Customer Experience.

In addition to highlighting Captify’s executive hire announcements and data capabilities, 5W leveraged the company’s participation in premier industry events as strategic media opportunities. Capping off the company’s presence at Cannes Lions, 5W secured exclusive video coverage in Adweek detailing Captify’s pool party and networking event and featured interviews with several industry agency and brand executives.

“Captify is in an industry that’s been long dominated by the likes of Google and other tech giants. Dominic and his team are leveraging its highly sophisticated search intelligence data to find the white space in the industry, ultimately making a real difference for some of today’s leading brands,” said Ronn Torossian, 5WPR CEO. “We’re elated to tell Captify’s story as the company expands its services into new markets, enhances its data capabilities and continues to innovate amongst technology’s titans.”

On the partnership, Dominic Joseph, Co-founder and CEO of Captify added, “5W has a proven track record representing companies in the digital marketing and advertising marketing industries. We knew what we were getting in adding 5WPR as a partner, however, they’ve far exceeded our expectations in just three months.”

Bulldog Reporter
Bulldog Reporter is a leader in media intelligence supplying news, analysis and high-level training content to public relations and corporate communications professionals with the mission of helping these practitioners achieve superior competitive performance.


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