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Carolyn Izzo Integrated Communications Expands Client Roster with Signing of MW Music & Wine

by | Aug 15, 2019

Carolyn Izzo Integrated Communications (CIIC) announced their partnership with MW Music & Wine, a specialized service company that works to bridge the music and wine industries together through marketing, promotions, and sales. As experts in the food & beverage industry, CIIC has been chosen to lead public relations and marketing efforts for the company’s expanding portfolio of services and products, including the launch of MW Experiences.

MW Experiences offer a unique opportunity for music and wine enthusiasts to interact with musicians on a more personal level and experience their passions and their artistry in a new way. These events feature intimate performances from either renowned musicians who have their own wines or emerging artists from the MW roster. The exclusive events take place at distinctive locations where guests are guided in a tasting of the musician’s wines, either by MW’s wine experts, or the musicians themselves at more exclusive events. Additionally, the experience can be paired with cuisine that is prepared fresh on-site by a distinguished chef.

CIIC’s first call to action was to support MW on its kick-off event this summer with an intimate and exclusive MW Experience in New York City, featuring Jazz Vocalist and Composer Kristen Lee Sergeant, co-founder of Two Notes Wine and certified sommelier. The special event took place at the Mercedes Club roof terrace. CIIC will also launch a creative PR and marketing campaign, including working with press and influencers and meetings and corporate event planners. They will also seek partnerships and work with MW executives to secure special cross- promotions with like-minded companies to continue to promote the MW brand.

“We are looking forward to working with MW Music & Wine to promote this one-of a-kind experience that brings musicians and wine together,” said CIIC President Carolyn Izzo-Feldman. “There are so many opportunities to promote this unique platform.”

“We wanted to find the right agency to promote our MW Experiences in order to increase awareness of our company,” said Michele Wernick, Founder of MW Music & Wine. “CIIC has extensive experience with food & beverage and lifestyle PR and we are thrilled to be working with them to execute a variety of different campaigns to best publicize MW Music & Wine.

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