Catapult PR-IR, a Strategic Narrative communications agency, announced a free Strategic Narrative Assessment, available through the company’s website. The assessment looks at a company’s core messaging and offers feedback and a scorecard detailing how it translates to the market, stacks up to competitors and addresses industry mega-trends and leadership. The assessment is the latest offering from Catapult and supports the Strategic Narrative Marketing approach it developed and outlined in the book: “A Practical Guide to Strategic Narrative Marketing.”
“Strategic Narrative Marketing helps companies change the way they think about positioning and messaging, and the new assessment is the first step in defining a new industry category,” said Terri Douglas, co-founder and principal of Catapult. “By being more strategic than tactical, and looking higher at the industry level, businesses uncover a new vision for their industry and stand out as true market drivers.”
Dozens of companies have used the Strategic Narrative Marketing approach to create and launch new categories and frameworks that benefit the industry at large. The approach helps companies stand out from the competition that often are not looking above what they offer the industry. The industry narrative is adopted internally and shared externally as a category or framework. Category ownership positions the company as an industry leader and the narrative delivers a message that all members of a company can rally behind, creating organizational alignment.
“As we head into the second quarter of 2018, we are seeing more companies leveraging a strategic narrative – and the numbers continue to grow. This approach is what separates leaders from everyone else, and it’s encouraging to see more people tapping into the power of the narrative. We stand behind Strategic Narrative Marketing as a growing portion of our business that is focused on helping companies stand out, build a market category and articulate a cohesive vision through a strategic narrative,” said Guy Murrel, co-founder and principal at Catapult PR-IR.