London PR agency The PHA Group has been appointed by national charity Parentkind following a competitive pitch process.
The PHA Group has already started working with Parentkind during its brand transformation from PTA UK, supporting with proactive PR and PA strategies.
The account lead for Parentkind, Beth Andlaw (Head of Third Sector at The PHA Group) will be supported by a team blended from the PR and PA divisions within the group.
Parentkind supports and champions parents to get involved in education and school life so that every child can thrive and reach their potential. It is the leading PTA membership body across England, Wales and Northern Ireland, and has been helping parents, schools and children for over 60 years.
Parentkind’s Acting CEO Michelle Doyle Wildman comments: “Energetic and visionary, PHA has proven to be a great agency to support us in reaching new parent, political and media audiences at such a key time in our charity’s history.”
Andlaw said: “Parentkind and its members play such an important role in furthering education outcomes for children all over the country. We’re delighted to be working on a campaign that values media and political support in equal measure, helping to increase opportunities for parents to engage in school life.”