Global supply chain leader CHEP partnered with Arketi Group, a high-tech B2B public relations and digital marketing agency, to continue to drive forward brand-building PR programs and strategies.
CHEP helps move more goods to more people, in more places than any other organization on earth. Its pallets, crates and containers form the invisible backbone of the global supply chain, and the world’s biggest brands trust CHEP to help them transport their goods more efficiently, sustainably and safely.
“CHEP’s shared platforms (pallets and containers) and services play a critical role within every leg and across every trading partner in the supply chain – our scale of responsibility for moving from linear to circular supply chain solutions is unmatched. To complement this, we needed a media presence to help communicate our efforts around building more sustainable supply chains,” said Vishal Patell, Senior Vice President of Marketing & Strategic Planning, CHEP North America. “Arketi’s understanding of the supply chain market and its media expertise have helped us increase our brand awareness. This makes them a valued partner in our marketing efforts.”
Since partnering, Arketi has been strategically positioning CHEP in the public’s eye, specifically building awareness of its Zero Waste World program, which launched last year and focuses on eliminating physical waste, eradicating empty transport miles and cutting out process inefficiencies in the supply chain. Over the next year, CHEP seeks to make positive contributions to society and the environment by creating, restoring or replenishing more value than what we take out, making positive societal contributions.
“CHEP is a great example of a company using its leadership position in the marketplace to create smarter, more sustainable supply chains,” said Arketi Group CEO Mike Neumeier, APR. “Its Zero Waste World program stands out, showing true business leadership and purpose around creating a more sustainable world for us all.”