fbpx

Cheryl Andrews Marketing Communications Signs Bianca Sands on Grace Bay

by | Jun 28, 2018

Cheryl Andrews Marketing Communications (CAMC) has been named public relations agency of record for all media communications to introduce the “Life without Limits” Bianca Sands Resort managed by Trust Hospitality, on the Grace Bay Beach on Providenciales, Turks + Caicos, W.I.

Specialists in the luxury hospitality industry, CAMC will lead media relations strategies in the US, Canadian and international markets.

“The team at Cheryl Andrews understands our market and knows how to help us deliver our new message about this ‘new way to experience luxury’ resort,” said Tendra Musgrove, General Manager. “We have a unique opportunity to offer our first time and repeat guests a quality of life inspired by our commitment to enrichment, meaningful substance, privilege authenticity and natural experience.”

An established agency with a 30-year history of success, CAMC continues to expand into new areas with the addition of Nuvola, a hospitality software program company to its client roster. Most recently, the agency was signed on to handle the grand opening of The Santa Maria, a Luxury Collection Hotel & Golf Resort, in Panama, as well as the introduction of Club 1 Hotels, a new travel club that provides exclusive wholesale rates to its members. Additional clients include the Tourism Board of Costa Rica and Grenada Tourism Authority, as well as hotels and resorts throughout Florida, the Caribbean and Central America.

“Bianca Sands has a great story to tell,” said Cheryl Andrews, CAMC president.  “We look forward to working with the Bianca Sands team to elevate the resort’s presence in the region with a strategy that delivers a promise to improve and delight the overall guest luxury experience.”

Bulldog Reporter
Bulldog Reporter is a leader in media intelligence supplying news, analysis and high-level training content to public relations and corporate communications professionals with the mission of helping these practitioners achieve superior competitive performance.

RECENT ARTICLES

7 benefits of building authentic relationships with influencers

7 benefits of building authentic relationships with influencers

In today's digital landscape, influencer marketing stands as a formidable tool for brands aiming to reach target audiences and build brand awareness. However, just investing in popular influencers isn't enough. Consumers are looking for authenticity and can easily...

Maximizing the impact of influencer marketing on consumer behavior

Maximizing the impact of influencer marketing on consumer behavior

Influencer marketing has emerged as a pivotal strategy in modern digital advertising, leveraging the popularity and authority of individuals with large followings on social media platforms to promote products and services. Unlike traditional celebrity endorsements,...