Cheryl Andrews Marketing Communications (CAMC) has been named public relations agency of record for all media communications to introduce the “Life without Limits” Bianca Sands Resort managed by Trust Hospitality, on the Grace Bay Beach on Providenciales, Turks + Caicos, W.I.
Specialists in the luxury hospitality industry, CAMC will lead media relations strategies in the US, Canadian and international markets.
“The team at Cheryl Andrews understands our market and knows how to help us deliver our new message about this ‘new way to experience luxury’ resort,” said Tendra Musgrove, General Manager. “We have a unique opportunity to offer our first time and repeat guests a quality of life inspired by our commitment to enrichment, meaningful substance, privilege authenticity and natural experience.”
An established agency with a 30-year history of success, CAMC continues to expand into new areas with the addition of Nuvola, a hospitality software program company to its client roster. Most recently, the agency was signed on to handle the grand opening of The Santa Maria, a Luxury Collection Hotel & Golf Resort, in Panama, as well as the introduction of Club 1 Hotels, a new travel club that provides exclusive wholesale rates to its members. Additional clients include the Tourism Board of Costa Rica and Grenada Tourism Authority, as well as hotels and resorts throughout Florida, the Caribbean and Central America.
“Bianca Sands has a great story to tell,” said Cheryl Andrews, CAMC president. “We look forward to working with the Bianca Sands team to elevate the resort’s presence in the region with a strategy that delivers a promise to improve and delight the overall guest luxury experience.”