Confidant was recently named brand and lifestyle communications AOR for Chobani & La Colombe.
Relationship Background
- AOR relationship focused on increasing Chobani’s brand awareness and bringing its mission to life with storytelling that elevates making high-quality and nutritious food accessible to more people.
- Our remit encompasses brand & lifestyle media relations for both Chobani and La Colombe (acquired by Chobani in December 2023).
- It includes providing strategy and support across a number of key initiatives and product launches across both brands.
- Selection of Confidant follows an RFP in late 2024.
Chobani Background
Chobani is a food maker with a mission of making high-quality and nutritious food accessible to more people, while elevating our communities and making the world a healthier place. In short: making good food for all. In support of this mission, Chobani is a purpose-driven, people-first, food-and-wellness-focused company, and has been since its founding in 2005 by Hamdi Ulukaya, an immigrant to the U.S.
The Company manufactures yogurt, oat milk, and creamers – Chobani yogurt is America’s No.1 yogurt brand, made with natural ingredients without artificial preservatives. Following the 2023 acquisition of La Colombe, a leading coffee roaster with a shared commitment to quality, craftmanship and impact, the Company began selling cold-pressed espresso and lattes on tap at cafés nationwide, as well as Ready to Drink (RTD) coffee beverages at retail.
Chobani uses food as a force for good in the world – putting humanity first in everything it does. The company’s philanthropic efforts prioritize giving back to its communities and beyond: working to eradicate child hunger, supporting immigrants, refugees and underrepresented people, honoring veterans, and protecting the planet. Chobani manufactures its products in New York, Idaho, Michigan and Australia, and its products are available throughout North America and distributed in Australia and other select markets.
For more information, please visit www.chobani.com and www.lacolombe.com.
Confidant Background
Confidant is a creative and strategic communications agency named for the role we play with brands. We’re an experienced team of big agency defectors paving the way for a new, agile communications agency model. With a vision for serving clients better through smaller, more dedicated teams of experienced and well-cared for professionals, Confidant is built to serve strong in-house teams with big agency thinking and boutique agency agility. With offices in NYC (PR Studio) and Nashville (Creative Studio), clients include Amazon, Shake Shack, Sony, Aura, Fi, BARK/BarkBox, Chobani, La Colombe, Bridgestone/Firestone, Harlem Globetrotters, and others. Confidant is an independent agency in the Nostos Network, and has been recognized with industry awards, including Inc.’s Best Workplaces 2021, 2023 & 2024; PRWeek’s Best Boutique Agency 2021 (Honorable Mention); PRovoke’s Outstanding Boutique Agency (Finalist); PRovoke’s Top 5 Boutique Agencies to Work For (2021-2024); PRNews Agency Elite Top 100 (2021-2024); PR Net’s 2023 Next Gen and 100 Lists; and Agency of the Year/Southeast (Silver) at the 2023 AdAge Small Agency Awards. Learn more at www.confidant.co