Carolyn Izzo Integrated Communications (CIIC) announced the addition of Jovē Wellness to its growing list of food & beverage clients. CIIC was chosen to spearhead the launch of the company’s new alkaline water, Jovē, with a creative launch campaign complete with media outreach, consumer activations, events and promotions, influencer partnerships and product sampling.
Jovē “(pronounced Jo-V)” is a smooth, easy drinking alkaline water clinically shown to provide proper skin and cellular hydration to support healthy, vibrant living. Jovē is made with its proprietary Advanced Cellular Hydration Technology™ and is infused with an exclusive patented liquid silica, an essential mineral that increases alkalinity and is charged with electrons, a primary source of energy for our body and cells.
“It was important for us to partner with an agency that not only had experience in the beverage industry and with new product launches, but was equally passionate about our mission and commitment to elevate the true benefits of water for improved wellbeing,” said Jovē Wellness CEO, Tammy Hobbs.
“Jovē Wellness is a truly unique company due to its strong focus on science, wellbeing and its pursuit for sustainability,” said CIIC President and Founder Carolyn Izzo-Feldman. “We were inspired by their core vision and values and look forward to introducing Jovē to key markets across the US.”
The kick-off will begin with the “Greatest. Summer. Ever!” campaign comprised of a Summer Hydration Challenge, a 7-day wellness initiative encouraging participants to stay ‘Happy, Healthy, and Hydrated’; social media messaging, contests and giveaways. Additionally, the campaign will feature a #DrinkJovē Hydration Truck activation with brand ambassadors, kicking off on National Hydration Day. All with the goal of sharing Jovē Deep Hydration and spreading Jovējoy at various locations, events, venues and neighborhoods throughout the brands’ target markets.