CIIC PR Strengthens Wine and Spirits Portfolio with Addition of BGPL USA

by | Mar 16, 2022

CIIC PR announced the addition of BGPL USA to its growing list of wine & spirits clients. As importer and marketer of its parent companies and iconic French wineries, BGPL USA offers a comprehensive portfolio of French wines for the US market. CIIC PR will lead BGPL USA strategic public relations efforts to generate brand awareness across their winehouses and brands, Barton & Guestier, Patriarche, Veuve du Vernay and Listel, in key markets. The program will consist of trade and consumer media relations, consumer activations, events and promotions, influencer partnerships and product sampling opportunities.

The iconic winehouses of BGPL USA share over 300 years of rich history and tradition with over 50 french wines in their portfolio. Barton & Guestier, Patriarche and Listel share the common value to offer high-quality and casual French wines to create unique moments of conviviality. Each winehouse is committed to sustainable practices with consideration to land, energy, carbon and water footprint. Barton & Guestier brings authentic French terroir and emotion with nearly three centuries of history, with Château Magnol as the winehouse’s flagship wine. Château Magnol is also home to the B&G Food and Wine Academy, the ideal place to learn about the French art of living, open to wine professionals from around the world. Veuve du Vernay is the number one selling French sparkling wine under $20 in the United States. Listel is the maker of the best-selling rosé wine sold in France and the importer’s latest release, PET NAT, a refreshing, naturally sparkling rosé.

“BGPL USA is thrilled to work with CIIC to further expand our audience in our top markets,” says Carlos Varela, CEO of BGPL USA. “Our varied offerings range from award-winning wines to fun and easy-to-drink wines, and our mission is to promote the accessibility and range of French wines to both key tastemakers and consumers with the assistance of a leading agency like CIIC.”

“We are honored to partner with BGPL USA to showcase their stellar portfolio of wines and introduce the market to their new offerings,” says CIIC Founder and CEO, Carolyn Izzo-Feldman. “We enjoy working with brands that have a story to tell and BGPL USA has established itself as a frontrunner in the wine industry due to the unique character of their wines, excellence in winemaking, and history.”

As BGPL USA continues to strengthen its presence in the market, the importer recently announced its name change from Surville Enterprises to reflect the evolution of the company and business in the USA. BGPL USA also recently launched a new website at www.bgpl-usa.com, which features a store locator, sales tools, blog and other relevant information to the brand.

About CIIC PR 

CIIC is a full-service, award-winning public relations and marketing firm specializing in creating dynamic campaigns for the travel & hospitality, food & beverage, and lifestyle industries. CIIC draws on its 25 years of experience offering services in public relations, marketing, social media strategy, branded partnerships, event planning, and media and influencer relations. With offices in New York and Miami, CIIC has also established affiliate offices in Los Angeles, Canada, and Mexico. CIIC is also an exclusive member of latamPR, furthering its reach in Latin America. CIIC is certified as a woman-owned business by the Women’s Business Enterprise National Council (WBENC). For more information about CIIC, or to inquire about new business relationships, please visit ciicpr.com, or email connect@ciicpr.com , or contact (845) 358-3920 x11. #ciic25


The importer and marketer of Barton & Guestier, Patriarche and Listel brands in the U.S., BGPL USA offers a comprehensive portfolio of French wines for the US market. Barton & Guestier is the oldest winehouse of Bordeaux, with three centuries of winemaking history and award-winning wines sourced from almost 200 winegrowers in France. Based in Beaune, Patriarche is a Bourgogne winehouse specialized in the Charmat Method and Traditional Method sparkling wines as well as still AOC wines. Patriarche’s underground cellars, the largest in Europe, age 3 million bottles and welcome about 45,000 visitors each year. Listel is the maker of the best-selling rosé wine sold in France. Social Media: @bartonguestier_france@veuveduvernay@listelusaofficial

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