B2B payment solutions provider Credit Key has appointed Clarity, the global marketing communications agency, to lead its public relations and communications efforts. Clarity’s work will focus on positioning Credit Key as the leading Buy-Now-Pay-Later (BNPL) provider for B2B e-commerce and enhancing the company’s presence in the payments space.
Founded in 2015 to overcome the challenges SMBs face securing capital, Credit Key provides an instant BNPL function for merchants and other SMBs at e-commerce points of sale, creating a streamlined B2B sales process and flexible payment options. Most recently, Credit Key raised a $100 million debt facility, allowing the Los Angeles-based company to expand the capital it offers businesses, as well as a $15M equity round, led by RedBird Capital, Bonfire Ventures and Greycroft.
“Credit Key, like many of the businesses we’ve helped grow, emerged from challenging economic times during the pandemic and continued to prosper,” says John Tomich, CEO and co-founder, Credit Key. “We’re now in a position to communicate our unique strength in the B2B buy now, pay later space, so we chose Clarity to lead our communications in this next phase because of their fintech experience and integrated approach and robust offerings.”
“Our team prides ourselves on working with companies that sit at the intersection of innovation and mission-driven work,” says Kara Silverman, Managing Director of Clarity’s New York office. “As we all know, fintech is one of the fastest growing sectors in tech, but most recognition goes to the consumer side, especially when it comes to BNPL. We’re excited to work with Credit Key at this pivotal time in the industry and tell the story of how they’re helping small to medium-sized businesses achieve financial flexibility through BNPL.”
Clarity’s remit for Credit Key will include media relations, executive visibility, events and awards, and content development. To learn more about Clarity’s work, visit https://clarity.global/office/new-york/ and to learn more about career opportunities, visit https://clarity.global/careers/.
Clarity is a global marketing communications agency, driven by a belief in the power of technology to be a force for positive change in the world. Offering Public Relations, Social, Performance Marketing, SEO, Paid, Insights and Analytics and more, Clarity partners with clients who seek to make the world a better place through technology, whether they are rebel start-ups, challenger brands, or industry titans. In addition to the agency’s fast-growing offices in New York, San Francisco, Los Angeles, London, Amsterdam and Cornwall, Clarity maintains a network of partner firms for global reach. For more information, visit clarity.global.
About Credit Key
Credit Key is a B2B credit-based payment solutions company that enables merchants to offer an instant Buy Now, Pay Later function that seamlessly integrates into any channel, including the e-commerce checkout, over the phone, or in-store. Credit Key’s proprietary process facilitates lightning-fast financing approval that is unique in the B2B space and helps merchants drive sales, revenue, and conversions, risk-free. Merchants equipped with Credit Key also benefit from immediate payment, greater AOV, and stronger customer loyalty. Borrowers benefit from instant approval, no documentation required, 0% interest for the first 30 days, and terms up to 12 months.