The experiential marketing agency’s new division brings brands into real campus culture through immersive activations and strategic product seeding
Los Angeles, CA (Nov. 13, 2025) – Today, experiential marketing agency CNC Agency announces the launch of CNC College, its newest business division designed to connect brands directly with Gen Z on college campuses. The division focuses on turning student life into a brand’s most valuable touchpoint through immersive on-campus activations, peer-to-peer creator networks and strategic product seeding that taps into real campus culture.
Building on a series of successful campaigns across more than 40 universities, including UCLA, NYU, UT Austin, UNC Chapel Hill and Penn State, CNC College creates meaningful experiences for students. The team will continue expanding its network and collaborating with brands to engage Gen Z audiences in a genuine, impactful way.
“College campuses are where the next generation begins,” said Ryan Glick, CEO and Founder of CNC Agency. “We realized this is a niche yet increasingly important space that more brands are prioritizing. CNC College was built to help them meet Gen Z where they actually are, creating real experiences that turn student energy and influence into lasting brand affinity.”
CNC College delivers a range of programs and services for brands wishing to connect with students:
- Campus activations – Pop-ups, gameday takeovers and mobile tours that bring brands to life in real time.
- Student creator network – Activate student creators to spark authentic, peer-to-peer influence across campuses and social platforms through Greek life integration, ambassador programs and campus rep initiatives.
- Sampling and seeding – Strategic dorm drops, club gifting and surprise-and-delight kits that spark word-of-mouth.
- Campus media and messaging – Layered digital and physical placements reaching students where they live, study and scroll.
This year, CNC Agency executed a series of campus-focused campaigns for brands across the country, establishing a strong foundation for its growing CNC College division:
- Uber One’s ‘The One Arcade’ – A mobile back-to-school pop-up arcade visiting 15 campuses across the country, featuring custom built games and sponsors ranging from Taco Bell, Dunkin’ and Sephora. Students earned prizes while experiencing Uber’s student membership program.
- Uber Graduation Tour – A mobile tour celebrating graduates at UCLA, UC Santa Barbara, University of Denver and University of Oregon, delivering custom bouquets, handwritten notes and live digital messages of gratitude.
- Uber Eats Food Truck Campus Tour – Engaged students across more than 40 campuses with free local food, interactive experiences and social-first activations.
- Ralph Lauren Polo 67 Game Day Tour – The new Polo 67 fragrance came to campus through an immersive pop-up blending game day energy and Polo style. Students faced off in gaming battles, enjoyed tailgate-inspired activations and scored exclusive giveaways, merch and full-size bottles.
- Montblanc Explorer Extreme Mobile Tour – A mobile tour visited two campuses to showcase Montblanc’s newly launched Explorer Extreme fragrance featuring scent discovery, giveaways and photo moments (wraps up Friday, Nov. 14).
- Figma Campus Pop-Up Series – A mobile tour that brought creativity to campuses across the U.S. and Canada with boba trucks, giveaways, interactive vending and workshops led by Student Campus Leaders.
Photos of CNC College and past campaigns can be found HERE.
For more information on CNC Agency, please follow them on Instagram or LinkedIn.
CNC Agency is an award-winning experiential marketing firm helping brands show up in the real world. From immersive pop-ups to large-scale cultural activations, CNC builds for the world people live in, not just the one they scroll through. Founded as Coffee ‘n Clothes, CNC has evolved into a full-service creative powerhouse spanning strategy, creative, production, accounts and communications. Believing “it only matters if it happens in real life,” CNC fuses business discipline with cultural innovation to design experiences that move people, shape culture and build lasting communities, making it a leader in experiential marketing. For more information, please follow them on Instagram or LinkedIn.