NEW YORK / April 11, 2024 – Cognito, the specialist financial communications agency, announces the appointment of leading wealth management PR specialist Michaela Morales as Account Director. Based in the company’s New York office, she will be instrumental in driving the growth of Cognito’s offering to the wealth and asset management marketplace.
With over a decade of experience in public relations, Michaela has expertise across the financial services spectrum, which includes working with asset managers, wealth managers, leading buy-side financial firms and service providers. Michaela joins Cognito from JConnelly where she elevated some of the wealth management industry’s leading hybrid RIA platforms, financial advisors and family offices.
Andrew Marshall, US Managing Director of Cognito commented: “Michaela brings deep communications and wealth and asset management sector knowledge and expertise to our team. Her arrival marks a pivotal moment as we further solidify our commitment to supporting wealth managers in navigating this dynamic environment.”
Michaela is skilled in media relations, with strong relationships across top-tier, broadcast, and trade media, as well as in C-suite executive positioning and training, brand messaging, crisis communications, and social media. She has advised wealth management clients as they face regulatory changes, fee compression, technology integration, the rise of sustainable investing, client demographic changes, M&A pressures, and more. She also has extensive experience in helping clients maximize their impact through wealth events, such as through Barron’s annual advisor summits, WealthManagement.com’s EDGE, DeVoe & Co.’s M&A events, as well as via new channels and influencers.
Michaela Morales added: “Cognito has an exceptional reputation for delivering outstanding guidance and results for clients across financial services, climate, and technology. As the landscape of the wealth management industry continues to evolve, Cognito stands at the forefront, poised to capitalize on these changes.”
Before joining Cognito, Michaela managed integrated communications campaigns for wealth and asset managers at JConnelly for seven years. She is a graduate of Columbia University in the City of New York.
About Cognito
Cognito is an integrated financial communications consulting firm for the finance, technology and climate transition sectors. With offices in New York, Amsterdam, London, Hong Kong, Sydney, Düsseldorf, and Singapore, we help firms improve their performance and manage their reputation. We provide planning, marketing, design, PR and social campaigns, together with proprietary software that delivers measurability and intelligence.
