Cohn & Wolfe announced it has hired Kristin Hooper as the firm’s new SVP, Branding & Insights. Kristin will play a strong role in leading the brand planning & insights business at Cohn & Wolfe, globally.
With more than 15 years of experience in research, insights and strategic marketing, Kristin’s diverse career includes senior roles at global PR agencies, advertising and marketing firms and non-profits. She will report to Lynn Fisher, EVP, Global Director of the Branding & Insights Group at Cohn & Wolfe.
Kristin most recently served as Senior Message and Intel Lead at the National Education Association in Washington, DC, overseeing polling, member insights and message strategy. Prior to this, she was Vice President at KRC Research, Weber Shandwick’s specialty research group. A sought-after industry voice, Kristin has spoken at prestigious events put on by organizations including ColorComm, PRSA and BPRS.
She is currently based in Washington, DC, and will move to NYC beginning next month.