Far Niente Family of Wineries and Vineyards has announced that Colangelo & Partners, a fine wine, spirits and food-focused integrated communications agency, will be its agency of record to develop and execute a comprehensive communications strategy targeted to key media, trade and consumer stakeholders. The partnership will focus on engaging new and current consumers through strategic media relations, social media, events and partnerships and influencer marketing.
“The Colangelo team’s expertise in integrated communications and passion for fine wine are a great fit for our wineries,” stated Mary Grace, Vice President, Marketing and Communications. “We’re looking forward to sharing our wines as well as the rich history, pursuit of excellence and winemaking philosophies of the Far Niente Family of Wineries and Vineyards with a wider audience.”
Colangelo & Partners will work on a range of traditional and new media activities across the family of wineries: Far Niente, Nickel & Nickel, Bella Union and Dolce in the Napa Valley, and EnRoute in the Russian River Valley. Far Niente Family joins a growing roster of prestigious California and international accounts at the agency including Aperture Cellars, Caymus, Charles Krug Winery, Larkmead Vineyards, Long Meadow Ranch, Frescobaldi Toscana, Maisons Marques & Domaines and Ornellaia.
“We look forward to being strategic and collaborative partners to the Far Niente Family,” comments Colangelo & Partners President Gino Colangelo. “We are thrilled to be working with such a respected, and dynamic, portfolio.”
Far Niente was established in Oakville, CA in 1885 and prospered until the onset of Prohibition in 1919, when the winery ceased operation and the estate was abandoned. Sixty years later, in 1979, the old stone shell of a winery underwent a three-year renovation, which restored the building to its original, 19th century grandeur. During restoration the name, “Far Niente,” which romantically translated means “without a care” was found carved in stone of the front of the building.
Far Niente helped create the high-end Napa Valley wine market and has served as the benchmark wine estate for more than three decades. Dolce, the only North American winery devoted to a single-late harvest Napa Valley wine was introduced in 1989. Nickel & Nickel, launched in 1997, is focused on producing single-vineyard, 100 percent varietal, Napa Valley Cabernet Sauvignon. EnRoute, established in 2007 in the Russian River Valley, is dedicated to the appellation’s Pinot Noir. Most recently, Bella Union, devoted to Napa Valley Cabernet and located along Bella Oaks Lane in Rutherford, introduced its first wine with the 2012 vintage. Together with Vinescape, its vineyard management arm, the wineries comprise the Far Niente Family of Wineries and Vineyards.