The PHA Group announced its appointment by mobile marketing consultancy, ConsultMyApp, to manage its UK communications strategy.
One of London’s leading independent PR agencies, The PHA Group, has been tasked with building the media profile of ConsultMyApp to help it become recognised as the best in the business and the go-to authority within the mobile marketing space.
The agency will also raise the profile of ConsultMyApp’s Founding Director, Mike Rhodes, in sharing his expertise on mobile app optimisation and the importance of end-to-end app marketing strategies for businesses to maintain a competitive market advantage.
Launched in 2016, ConsultMyApp is the data-driven mobile marketing consultancy behind a number of successful brands, including King.com, PureGym, O2 Priority and Deliveroo. Founded by Mike Rhodes, an award-winning consultancy manager, the company focuses on the trinity of mobile marketing – App Store Optimization, Customer Relationship Management & User Acquisition – to help make every app they work with the best it can be. The company takes a buttoned-down approach, working as an extension of a business’ marketing team to develop and implement world-leading mobile marketing strategies which will drive growth phases and deliver results.
The PHA Group was appointed after the team impressed ConsultMyApp with its experience and successful track record of working with ambitious, fast-growth tech start-ups and their founders over a number of years.
Mike Rhodes, Founding Director and CEO of ConsultMyApp, said: “Mobile apps have become the new interface for brands and businesses, acting as a virtual shop front with a footfall of billions of people. However, whilst developing a mobile app is simple, ensuring an app’s success is far more complex than registering the platform and attracting active users. ConsultMyApp exists to help businesses optimize their apps in order to increase visibility, drive installs, retain users and ultimately thrive amid an increasingly saturated marketplace. We’re confident the working with The PHA Group will help us to gain pace and drive forward the digital evolution of businesses through innovative mobile marketing strategies. The agency showed that they understood our mission and unique selling points, and that they have strong credentials in the space. We look forward to working with the team and are excited to see the results from this partnership.”
Ben Cossor, Head of Technology PR at The PHA Group, commented: “We’re proud to be working with ConsultMyApp and the company’s impressive Founding Director, Mike Rhodes. ConsultMyApp’s mission to help make every app they work with the best it can be is something we are excited to be delivering to the media, especially at a time when digitisation is such a hot topic in the media. We’re looking forward to supporting ConsultMyApp as they work to drive forward the digital evolution of businesses spanning a diverse breadth of industries.”
