Copenhagen’s United Spirit Nordic Joins WorldWise PR Affiliates

by | Oct 10, 2019

WorldWise PR Affiliates, a global network of independent public relations firms cultivating brands across cultures, announced that Copenhagen-based United Spirit Nordic has joined its global alliance of blue-chip public relations agencies serving industries such as tourism, real estate, retail, design, fashion, art and culture, and professional services.

With the addition of United Spirit Nordic, WorldWise PR Affiliates, a New York-based network founded in 2014, now spans 22 countries around the world, including Argentina, Brazil, Canada, Colombia, Denmark, Dubai, England, Finland, France, Germany, Hong Kong, Italy, Iceland, Norway, Mainland China, Mexico, Moscow, Portugal, Spain, Sweden, United States and United Arab Emirates. In 2020, the global network plans to expand to Japan, South Africa and Australia.

“We are delighted to welcome United Spirit Nordic to our network,” said Sissy DeMaria Koehne, founding member of WorldWise PR Affiliates and president of Kreps DeMaria Public Relations, a full service PR firm with three decades of experience and offices in New York, Miami and LA. “United Spirit Nordic furthers our presence in Europe and will no doubt serve as an important link to our affiliate members seeking strong public relations partners to service their clients throughout the Nordic countries.”

Founded by CEO Christine Engen, United Spirit Nordic is a leading PR and marketing agency with decades of experience in the tourism industry, supporting worldwide brands in aviation, hospitality and tourism, among others. Using sales, marketing & PR capabilities and unique linguistic abilities (Norwegian, Swedish, Danish, and English), United Spirit Nordic is able to effectively communicate to the specific market of the respective Nordic country. United Spirit Nordic has an established network within the Nordic travel trade scene and is able to explore and exploit diverse opportunities to promote clients in the Nordic market with the overall goal of increasing visitor figures, length of stay and spend per person. The agency develops creative, effective and integrated marketing campaigns that deliver sustainable results for clients.

With a special focus on developing efficient third party brand connections and partnerships, United Spirit Nordic creates mutual and beneficial relationships that are key in increasing visitor numbers and sales. The agency’s vast “toolbox” includes tour operator liaisons, airline relationships, trade shows, road shows, exhibitions, press trips, press conferences, educational and familiarization trips, travel trade training and CRM.

United Spirit Nordic also has advertising capabilities comprised of both in-house competencies and innovative advertising partners, allowing the agency to unleash the full power of advertising in both traditional media channels (TV, print and digital) as well as online through social media management, social media campaigns, paid/earned content management, analysis, and blogs in the Nordic market.

“Joining WorldWise PR Affiliates is a great opportunity for us to broaden our network, share experiences across countries and establish another layer of unity with public relations as our joined expertise. We firmly believe that we are stronger together, and with this new membership, more doors will open for collaborations both ways,” said Engen.

Engen became involved in the public relations field as a result of her keen fascination of the interaction between different cultures and how social media can be used to promote this.  With a degree in Social Science from the University of Oslo, and specialist subjects Social Anthropology, Law and Statistics, she is pragmatic, an astute communicator and a strategic planner. With 30 years of experience in communications and PR for the travel industry, Engen has always had a natural urge to explore and find new angles to approach challenges while optimizing established channels to market. Throughout her career, she has represented multiple destinations such as Trinidad & Tobago, Tahiti, Jordan, South Africa and Ras Al Khaimah as well as sailing cruises like Star Clippers. She is a true Scandinavian, fluent in Norwegian, Swedish, Danish, and English, and a globetrotter by heart.

Headquartered in New York, WorldWise PR Affiliates was founded in 2014 by Sissy DeMaria Koehne, along with co-founders Harriet Weintraub, Nathalie Visele, and Linda Petrie. The network’s capabilities are broad, specializing in the areas of traditional PR, social media, corporate communications, crisis management, experiential marketing, thought leadership, special events, and digital marketing. Membership with WorldWise PR Affiliates is by invitation-only and members pledge to adhere to the highest standards of the PRSA Code of Ethics.

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