Award-Winning Lifestyle PR Agency Tasked with Supporting the Iconic Gifting Brand’s Reinvention and Refresh
Parsippany, N.J., October 2, 2023 – In a significant move for the gourmet food and gift sector, Coyne Public Relations (Coyne PR) was chosen as public relations agency of record for Edible Brands (Edible), the world’s largest franchisor of stores offering fresh fruit arrangements, baked goods, flowers, gourmet chocolates and more. This strategic alliance is set to transform and elevate the brand’s prominence in an increasingly competitive gifting marketplace. Through the partnership, Edible and Coyne PR jointly seek to position Edible as the epitome of innovative gifting, with the aspiration to enhance shared moments.
“Today’s Edible is not just a brand; it’s a statement. It represents modern gifting imbued with fresh, globally-inspired treats designed to elevate every moment,” said Kevin Keith, Chief Marketing Officer at Edible Brands. “Having worked with the team at Coyne PR before, I am confident their strategic approach and creativity will help accelerate our vision for the next-generation Edible brand with our loyal fans and a whole new generation of gifters.”
Edible, known for its iconic arrangements, is continuing to diversify and contemporize with an ever-expanding palette of offerings. From mouthwatering cookies and brownies to captivating flower arrangements and socially sharable boards, the brand is redefining its space in the market. While the emphasis is on broadening the scope for significant occasions, Edible and Coyne RR will focus on a reinvigorated approach that highlights everyday moments.
“Our objective for our work with Edibe is more than just public relations representation. It’s about weaving a story for a progressive brand that carries a legacy,” added Jennifer Kamienski, Executive Vice President at Coyne PR. “Our partnership marks a fresh opportunity to engage consumers and redefine the category. We are honored to be part of this brand evolution!”
This partnership signifies a promising chapter for Edible and Coyne PR, as they embark on a journey to elevate the brand’s reputation, expand its reach, and foster even stronger connections with customers and stakeholders alike.
ABOUT EDIBLE BRANDS:
Edible® is the world’s largest franchisor of stores offering fresh fruit arrangements, baked goods, flowers, gourmet chocolates, and more. Since its founding in 1999, the company has grown to nearly 1,000 locations and is uniquely capable of reaching more than 80% of households within one hour or less for delivery. The brand has been recognized as an industry leader in Entrepreneur’s annual “Franchise 500,” “Fastest Growing Franchises,” and “America’s Top Global Franchises,” as well as Inc.’s list of the fastest-growing privately-held companies. For more information, visit www.edible.com.
ABOUT COYNE PUBLIC RELATIONS:
Founded in 1991, Coyne PR has grown to become one of the top independent public relations firms in the United States. Recognized throughout the industry as “The Best Place to Work,” we have wildly creative offices in New York and New Jersey as well as colleagues in 115 cities, 49 countries and six continents through our partnership with The Worldcom Public Relations Group. Our clients include many of the world’s most respected companies… and those that want to be. Our reputation is built upon three decades of creativity, strategy and service. It is confirmed by more than 1,000 industry awards. For more information, visit www.coynepr.com.