CRC Adds Hammer & Nails to Expanding Beauty and Grooming Account List

by | May 22, 2019


CRC, Inc., an independent PR and digital marketing agency in NYC, has been selected to launch the first Hammer & Nails grooming shop for guys in the northeast at a Williamsburg location, this coming June 2019.

“We are thrilled to be working on launching Hammer & Nails’ Brooklyn location and look forward to creating an atmosphere in Brooklyn with proven signature offerings in the Summer months where men can get pampered, relax and leave feeling polished. There is such a great masculine energy in the space already, and we will take it a step farther, incorporating events and themed days like ‘National Bro Day’ into the mix,” said Cindy Riccio, President and Founder of CRC.

Hammer & Nails was first seen on ABC’s “Shark Tank” in 2013 when Founder, Michael Elliot, recognized the need for male-centric nail care after he found himself feeling out of place in nail salons designed for women. This one-stop grooming shop provides hand and foot care along with haircuts and straight razor shaves. After the success of Elliot’s first location in Los Angeles, over 300 licenses have been awarded.

As a first-to-market concept in the men’s grooming space, Hammer & Nails, is an emerging brand in a rapidly growing industry that is projected to reach $26 billion in sales by 2020.

“My team is so excited to launch the Williamsburg Hammer & Nails grooming shop as the first in the Northeast region. Being able to provide an environment where men can unwind and have the opportunity to choose from a variety of spa-like treatments created just for them is such a novel, unique experience. CRC has proven and extensive knowledge on what consumers are looking for and I have no doubt that with their help, the grand opening will be very successful,” commented Anthony David, Brooklyn Hammer & Nails franchise owner.

Like the 10 other locations currently in the franchise, Hammer & Nails in Brooklyn will act as THE grooming shop for men in Brooklyn and the surrounding area. From a complimentary beverage, the option for noise cancelling headphones, to personal TVs and more, Hammer & Nails provides for the client to have a special experience in every way. Through their understanding of consumer needs, comfort and attraction, CRC will launch the Brooklyn Hammer & Nails location, making it into a destination.

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