CRC Names Zorina Akhund as an Account Executive

by | Nov 30, 2017

CRC, a fast growing privately held PR and digital marketing communications agency, announced today the promotion of Zorina Akhund to Account Executive.

Zorina has worked at the agency for a year, starting out as an intern and continuing as an Account Executive, working with a variety of clients in the consumer lifestyle, food and beverage, homecare, hospitality, beauty, and fashion industries.

Zorina is a savvy consumer lifestyle marketing communications executive with strong fashion, lifestyle, hospitality, and political experience.  Most recently, she held a position as Event Coordinator for the Democratic National Committee and played an integral role in the Democratic campaign for the 2016 Presidential Election.

“We’re thrilled to have Zorina step up to a higher level of account engagement.  She is a natural critical thinker and aggressive in her media relations role that surpasses goals and generates optimal results,” said Cindy Riccio, president and founder of CRC.

Prior to working with the DNC, Zorina developed her event experience working at Colin Cowie Lifestyle with the Event Production and Management team and in Paris with Roshanara Paris Design for the Whose Next Fashion Show.

As CRC continues to develop its digital marketing and communications services with earned and paid content, influencer programs and social media strategy, the agency has also expanded its Flatiron team in NYC with a puppy.  Luca joined the CRC team as their official mascot and has assisted with numerous brand campaigns in the pet food industry and specializes in keeping the CRC team in high spirits.  In this digital age, Luca aspires to be a rising influencer and began his career with his photo shoot debut with Lo Bosworth at a puppy shower held earlier this year to launch client I and love and you’s new Puppy Starter Kit.

Bulldog Reporter
Bulldog Reporter is a leader in media intelligence supplying news, analysis and high-level training content to public relations and corporate communications professionals with the mission of helping these practitioners achieve superior competitive performance.


Contact center CRM: 3 ways it boosts CX and enables sales

Contact center CRM: 3 ways it boosts CX and enables sales

The satisfaction of your customers is the most important. Successful businesses understand that it's not just about the products or services offered, but about the overall experience. This is where Customer Relationship Management (CRM) becomes crucial, especially for...