CRC, Cindy Riccio Communications, Inc, a fast growing and leading independent PR & digital marketing agency based in NYC, recently announced that it has been selected as AOR for the launch of Coco Reef’s Flaunt Your Shape in Every State Campaign, a virtual road trip in March 2021.
Established in 1996, Coco Reef is a steadfast leader in the supportive swimwear category. As one of the pioneers in bra sized swimwear, Coco Reef has utilized decades of industry know-how to provide bra sized, fit solution swimwear to a contemporary market and a diverse customer base. Their mission is to enhance, support and sculpt a woman’s figure in styles that flatter curves and inspire confidence while delivering the reliable support of a traditional undergarment.
The Flaunt Your Shape in Every State Road Trip across America campaign will be an adventurous and engaging virtual travel experience spreading the body positivity and virtual road trip message from coast to coast via a fully integrated PR and digital marketing campaign. Throughout the year, a diverse tribe of 50 influencers representing each state will promote Coco Reef swimwear and reject the notion that beauty is one size fits all. Coco Reef, along with partner Lycra, will kick off the “road trip” in March 2021, encouraging women all across the country to join the tour. Consumers can follow the journey on Instagram at @cocoreefswim and on their Facebook page.
“We’re thrilled to partner with the CRC team to generate awareness and press for the launch of Flaunt Your Shape in Every State. We have a lot planned for this year and we couldn’t ask for a better agency with deep rooted bra and fit solution experience to ensure success. With this launch, we’re excited to expand the message of the body positivity movement and help women across America feel confident enough to celebrate their shape in Coco Reef swim!” said Rosemarie Di Lorenzo, Coco Reef Founder and CEO.
“Our expertise in the shapewear and intimates category is a perfect fit for Coco Reef Swimwear. At a moment in time when we all need a lift, the Coco Reef #FlauntYourShape Road Trip Across America will provide an exciting and engaging virtual travel experience that paves the way to brighter days, new horizons and a more confident outlook on life and our bodies. We’re looking forward to helping women #FlauntYourShape while emphasizing the benefits, innovations and style of their supportive swimwear,” said Cindy Riccio, President & Founder of CRC, Inc.