Award-winning integrated PR firm expands consumer vertical with two top-tier spirits brands
SAN DIEGO – Oct. 27, 2023 – Crowe PR, a national public relations and digital agency, today announced its partnership with both Crystal Head Vodka and Rabbit Hole Spirits. The addition of the two brands expands the award-winning agency’s consumer client roster and spirits industry expertise.
Crystal Head Vodka, part of the Infinium Spirits portfolio, was founded with the creative spirit in mind by legendary actor Dan Aykroyd and renowned artist John Alexander. Its iconic skull bottle holds the brand’s ultra-premium vodka, which is crafted from only the highest-quality ingredients and is available in three expressions: Original, crafted from locally sourced Canadian corn, Aurora, crafted from English wheat and Onyx, crafted from Blue Weber agave. Each expression is additive and gluten-free, with zero sugar added and filtered seven times to ensure the premium taste drinkers deserve. Crowe PR will focus on thought leadership for the executive team, strategic communications, media relations, limited-edition product launches and event support.
“Crystal Head Vodka is an ultra-premium product, built on creativity,” said Noah Winterer, Director of Brand Marketing at Infinium. “We’re thrilled to partner with Crowe PR to amplify its incredible brand story and share all the exciting limited-edition products coming soon.”
Rabbit Hole Spirits, part of the Pernod Ricard portfolio and helmed by Kentucky Bourbon Hall of Fame Whiskey Maker Kaveh Zamanian, is an American whiskey and bourbon brand with a variety of modern, super-premium whiskies. Each expression is crafted from a one-of-a-kind recipe and harvested in extreme small batches to yield flavor like no other. Award-winning spirits from the brand include Mary Dowling Whiskey, Dareringer Straight Bourbon Whiskey, Bespoke Gin, Liddel Vodka and more. Rabbit Hole also owns a distillery in Louisville, Kentucky, that is open for immersive tours where visitors can experience the entire process of crafting bourbon – from grain to bottle – unlike any other distillery in the country. The Crowe team is increasing awareness for the brand through media relations, thought leadership and overall strategic communication. It will also be coordinating influencer partnerships, brand activations and will provide event support.
“I’m looking forward to working with Crowe PR to expand our reach and introduce Rabbit Hole’s one-of-a-kind whiskies to new audiences,” said Kaveh Zamanian, Founder of Rabbit Hole. “I’m certain that our partnership will bring our story and products to new drinkers.”
“We are proud of the relationships we build with our clients, journalists and influencers and couldn’t be more thrilled to partner with both Rabbit Hole and Crystal Head Vodka,” said Anna Crowe, CEO and founder of Crowe PR. “Looking forward to getting more visibility for these two very cool and innovative companies and brands.”
Crystal Head Vodka and Rabbit Hole Whiskey join Crowe’s variety of spirits and RTD beverages accounts, including Skrewball Peanut Butter Whiskey, Mary Dowling Whiskey Company and Kove.
An integrated public relations and digital marketing agency, Crowe PR specializes in amplifying brand awareness and visibility for consumer goods, hospitality and healthcare and technology brands. The company’s core services include media relations, thought leadership, influencer marketing, social media and paid digital campaigns. For more information, please visit www.crowepr.com and follow along on LinkedIn and Instagram at @crowepr.
About Crystal Head Vodka
Multi-award-winning, ultra-premium Crystal Head Vodka was created by actor Dan Aykroyd and renowned artist John Alexander, who designed the iconic skull bottle to symbolize life, reflecting power and enlightenment. Creativity is at the heart of Crystal Head Vodka, with the desire to inspire those who think differently and encourage their creative pursuits. Crystal Head Vodka uses only the highest-quality ingredients and pristine water from Newfoundland, Canada, to create unique, additive-free, ultra-premium vodka expressions. As a distinctive finishing touch, Crystal Head Vodka is filtered through layers of Herkimer Diamonds. Crystal Head Vodka produces three expressions of vodka: original, made from locally sourced Canadian corn, Aurora, crafted from English wheat, and Onyx, crafted with Blue Weber Agave sourced from a single farm in Mexico. Crystal Head Vodka is now sold in over 75 countries around the world. For more information, visit crystalheadvodka.com.
About Rabbit Hole Whiskey
Rabbit Hole was born to blow the cobwebs off the American whiskey category and pierce through the conformity that had kept it stuck in the 19th century. Rabbit Hole’s Founder and Whiskey Maker, Kaveh Zamanian, left a 20+ year career as a clinical psychologist to pursue his long-standing passion for fine spirits. With a mission to transform the ordinary into the extraordinary, he set course to develop one-of-a-kind expressions of American whiskey. Through its signature core offerings – Cavehill Four Grain Triple Malt Kentucky Straight Bourbon, Boxergrail Kentucky Straight Rye Whiskey, Dareringer Kentucky Straight Bourbon Whiskey Finished in PX Sherry Casks, and Heigold High Rye Double Malt Kentucky Straight Bourbon – along with its innovative Founder’s Collection series, stands as the best example of innovation and craft distillation in the country. This distinction is highlighted by its use of truly singular mash bills, signature malted grains, and custom-made, hand-selected, toasted & charred barrels. The state-of-the art distillery is a cathedral to the art and science of whiskey making and is located in the Nulu neighborhood in heart of downtown Louisville. Designed as a true craft distillery designed to scale, it produces 27,000 barrels every year. Since opening in 2018, it has been heralded as the “Architectural Icon” of the Kentucky Bourbon Trail and was recently named “World’s Leading Bourbon Distillery Tour” by the World Travel Awards. In 2022, Kaveh was inducted into the Kentucky Bourbon Hall of Fame’s 20th anniversary class, cementing his place among industry pioneers and visionaries. For more information, visit rabbitholedistillery.com.
About Crowe PR
Crowe PR is an integrated public relations agency specializing in mid to large-sized consumer goods, hospitality, healthcare and technology brands, with a focus on health and wellness, outdoor and sustainable brands. Headquartered in San Diego, Calif., with a second location in New York City and staff around the country, Crowe PR focuses on reputation management and delivering results that generate strong ROI for its clients. Services include media relations, thought leadership, crisis communications, social media management, influencer marketing and content creation. Crowe PR has won five PRSA Bernays awards, receiving recognition for marketing, media relations, consumer products, executive communications, and Public Relations Team of the Year and was named to Inc. Magazine’s esteemed Inc. 5000 list of the fastest-growing, privately-owned companies in America in 2022 and 2023. For more information visit https://www.crowepr.com.
