Crowe PR, a national public relations and digital marketing agency specializing in consumer goods, healthcare technology and hospitality brands, has been announced as a finalist in Ragan’s 2022 PR Daily Awards in the Health Care PR Campaign category. Crowe PR was recognized for its integrated Melanoma Awareness Month campaign with DermTech, a leader in precision dermatology enabled by a non-invasive skin genomics platform.
The nominated campaign for Melanoma Awareness Month was a month-long effort that relied on public relations strategies, influencer partnerships, thought leadership, social media and a satellite media tour (SMT) to drive awareness around melanoma, the importance of skin exams and the DermTech Melanoma Test. This innovative test uses non-invasive Smart Stickers™ to lift skin cells from the surface of a patient’s skin to be tested for select genomic markers associated with melanoma, one of the deadliest forms of skin cancer. Crowe PR’s campaign resulted in nearly 35 top-tier media placements across print, broadcast and digital mediums, over 43 million impressions and a combined audience reach of 2.3 million through macro-influencer and celebrity collaborations.
“DermTech is creating incredible change in the medical system and helping to save lives through its Smart Sticker technology. We are honored to support the company’s work through our ongoing partnership,” said Crowe PR CEO Anna Crowe. “The results of this campaign – and the recognition from Ragan’s 2022 PR Daily Awards – is a testament to DermTech’s innovative platform and our team’s creative approach, integrated healthcare marketing expertise and commitment to excellence.”
Ragan’s PR Daily Awards celebrate the top campaigns, publications, events, people and agencies in the industry. The nominated campaigns and agencies were chosen for their ability to stand out and engage audiences during this time of uncertainty and distraction.
About Crowe PR
Crowe PR is an integrated public relations and marketing agency specializing in mid to large-sized consumer goods, hospitality, healthcare and technology brands, with a focus on health and wellness, outdoor and sustainable brands. Headquartered in San Diego, Calif., with a second location in New York City and staff around the country, Crowe PR focuses on reputation management and delivering results that generate strong ROI for its clients. Services include media relations, thought leadership, crisis communications, social media management, influencer marketing and content creation. Crowe PR has won five PRSA Bernays awards, receiving recognition for marketing, media relations, consumer products, executive communications, and Public Relations Team of the Year. For more information visit https://www.crowepr.com.
DermTech is a leading genomics company in dermatology and is creating a new category of medicine, precision dermatology, enabled by its non-invasive skin genomics platform. DermTech’s mission is to improve the lives of millions by providing non-invasive precision dermatology solutions that enable individualized care. DermTech provides genomic analysis of skin samples collected non-invasively using its Smart Stickers™. DermTech markets and develops products that facilitate the early detection of skin cancers and is developing products that assess inflammatory diseases and customize drug treatments. For additional information, please visit DermTech.