Crowe PR onboards new healthcare technology and professional services group manager; promotes key employees 

by | Jan 6, 2021

Award-winning national public relations and marketing firm Crowe PR announced this week growth of its account services with group manager hire and two promotions. These changes ensure the company continues its investment in top talent to best service its clients across various industries, including emerging healthcare technology, consumer products, professional services and hospitality.

In December, the agency welcomed Adriana Stan as Group Manager, Healthcare Technology and Professional Services. Stan brings over 12 years of communications experience to Crowe PR, having spent several years as PR Director at Condé Nast followed by Hearst Magazines where she managed PR campaigns for top-tier publications and corporate accounts. In her most recent role as a strategic communications consultant, Stan helped various brands develop comprehensive thought leadership programs.

In her new role, she will lead the group and oversee strategy on key accounts such as IntelliGuard, a San Diego-based medication management provider and AccessElite, a holistic corporate wellness provider based in Newport Beach. She will also develop thought leadership strategies and manage the emerging technology and professional services team. Stan will be based in Los Angeles, further amplifying Crowe PR’s presence in that major market.

To support the agency’s growing consumer division, Crowe PR also announced Natalia Xibille’s promotion to Account Manager. Xibille, who has been with Crowe PR since 2019, will lead consumer accounts U.SK Under Skin and Everyday California and provide support on clients such as Odlo, Kimpton Banneker and Skrewball Peanut Butter Whiskey. She joined the company as an account coordinator, supporting consumer and hospitality accounts.

Crowe PR also announced an internal move with the promotion of Kathy Casciani to Senior Brand Strategist. In this new role, Casciani will continue to provide senior strategic counsel to some of Crowe PR’s consumer and professional services clients and will also help to guide the growth of the Crowe PR brand, providing business development and agency marketing support services. Casciani has been with Crowe PR since early 2019 and has more than 20 years of public relations experience, having previously held senior roles at several large consumer agencies in New York, Los Angeles and San Francisco. Both Casciani and Xibille will continue to be based in the San Diego market.

“This has been a challenging year across the board, but one thing has remained consistent – our unwavering commitment to our clients as they continue to navigate through the pandemic and the dynamic marketing environment,” said Anna Crowe, founder and CEO of Crowe PR. “As we look at 2021, our goal is to continue bringing on top talent from across the country, developing our leaders and equipping our teams with the right tools to best serve our clients. We are fortunate to get to do what we love, no matter the circumstances, and are thrilled to welcome Adriana to the team as we promote our key employees, Kathy and Natalia.”

“I look forward to working with my team at the Nest and beginning 2021 with some great client wins. This is a critical time for brands, and we are going to continue adapting and innovating to reflect changes in the healthcare technology and professional services industries,” said Stan.

Looking into 2021, Crowe PR plans on adding further senior-level strategists to its social media and media relations departments.

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